sizzledraft

Show the formula, not just the bottle

Sizzledraft turns a supplement brand website into a short video ad using real screenshots, page copy and brand styling. It captures the product story, formulation and published claims, then selects sections that keep a long supplement page from producing a slow cut.

Opening lines that work here

  • What is actually inside your daily serving?

    It opens on the formulation, giving supplement shoppers a concrete reason to keep watching.

  • Three ingredients. One clearly explained formula.

    It turns a dense ingredient panel into a simple structure without overstating what the supplement does.

  • Before you buy another supplement, read the label.

    It speaks to label-conscious shoppers and creates a natural transition into real product-page screenshots.

How do I turn my supplement website into a video ad?

Start with the product URL. Sizzledraft drives a browser through the page, captures real screenshots and uses the site's colours, type and other brand tokens to author the scene. For a supplement page, the useful sequence usually moves from the product hero to the serving format, key ingredients, formulation details, intended benefits and purchase options. The first video is cut from the website alone, so its wording stays grounded in claims already published there. Later videos can take a prompt, such as focusing on ingredient transparency or a particular use occasion. The result can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264.

What should a supplement video ad show first?

Lead with the formulation question your shopper is already asking. That might be the amount per serving, the form of a mineral, why two ingredients appear together or whether the product fits a morning or evening routine. Then show the relevant label, ingredient block or product-page section rather than relying on a rotating bottle alone. Keep published benefits close to the formulation that supports the story, and avoid turning careful website language into a stronger promise. Price, subscription details or bundle options belong near the end, after viewers understand what the product contains. This order makes the ad useful to people comparing supplement labels while keeping honest claims visible and in context.

How do you keep a long supplement page from making a slow ad?

A full supplement page may repeat the same benefit in the hero, ingredient cards, comparison table, reviews area and FAQ. Putting every section into the video creates a long setup and delays the formula. Sizzledraft captures the full scroll, but the cut should select only the sections that advance the buying decision. A focused version might use the hero, one clear ingredient sequence, a concise explanation of the formulation and the current purchase options. Dense science sections can be reduced to the most legible page evidence instead of shown as several small screenshots. Section picking matters most when the page serves both first-time shoppers and readers who want detailed sourcing, testing or usage information.

What the browser actually gets

The browser scrolls the full supplement page and captures the hero, formulation details, feature sections and pricing or subscription options shown on the site. Long pages often contain repeated claims, education blocks and large FAQ sections, so the strongest sections need picking or the finished cut can drag.

The common mistake

A common mistake is filling the opening with lifestyle footage while the formula remains unexplained. Fix it by showing the product-page ingredient evidence early, naming the relevant form or amount, and keeping every benefit within the wording the supplement brand can honestly support.

  • Explaining ingredient forms, amounts and intended benefits before viewers scroll past
  • Showing credible product claims without adding promises that the website does not support
  • Condensing a long product page full of studies, FAQs, subscriptions and bundles into a focused short ad

Questions

Will the ad use claims that are not on my supplement website?
The first video is cut from the website alone, using the wording and visual evidence available on the page. That keeps the initial ad grounded in your published formulation and claims. Later videos can accept a prompt, but the safest direction is still to match benefit language to what your site supports.
Can the video show my supplement facts and ingredient amounts?
Yes, when those details appear clearly on the page. The browser can capture ingredient sections, serving information and label imagery as real screenshots. Small or crowded panels may need selective framing so viewers can read the relevant amount, ingredient form or serving detail without shrinking the entire label into one scene.
What video formats do supplement brands receive?
Videos can be rendered vertically at 1080x1920 or horizontally at 1920x1080. They run at 30fps and use H.264. Scored audio is normalised to -14 LUFS. If a trending sound is selected, it is handed over as a link so the brand can attach it natively instead of baking it into the file.
How much does it cost to make supplement video ads?
The available pricing is $19 for two videos or $39 per month for eight. A brand can use the first cut to test how its product page translates into scenes, then use prompted versions to focus on different formulation angles, ingredients or purchase options without inventing new product claims.

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