CUT 01 / Therapists
Make the first conversation less unknown.
A therapist video ad should explain who the practice works with, how sessions are approached, and how someone can ask about fit. It should use calm, general language and never infer a sensitive condition about the person seeing the ad.
MAKE A VIDEO FROM YOUR SITE →CUT 02 / THE ANGLE
What should therapists lead with in a video ad?
Focus on the practical uncertainty around beginning therapy: in-person or online, individual or couples work, a particular therapeutic approach, fees, availability, or what an introductory call covers. Let the viewer choose relevance instead of telling them what is wrong with them.
CUT 03 / OPENING LINES
Which hooks are worth testing for therapists?
HOOK 01
“Not sure what you are meant to ask on a first therapy call?”
HOOK 02
“Looking for online sessions, but still want to know how this therapist works?”
HOOK 03
“Therapeutic approach matters more when it is explained in ordinary words.”
CUT 04 / REAL FOOTAGE
What can a browser capture well from this kind of site?
- 01
Specialty and approach pages can explain the populations, concerns, and methods the therapist publicly says they work with.
- 02
A therapist profile can show qualifications, professional registration where applicable, session format, and personal approach.
- 03
Fee, insurance, accessibility, location, availability, and contact pages can answer the practical questions around making an enquiry.
THE COMMON MISS
What mistake weakens this kind of ad?
Do not use language that assumes the viewer has a diagnosis, trauma, crisis, or private life event. Avoid guaranteed outcomes, urgency that pressures a vulnerable person, and client stories or images without explicit, appropriate consent.
CUT 05 / QUESTIONS
What else should therapists know before the cut?
- What can a therapist safely say in a video ad?
- A therapist can generally describe their services, approach, qualifications, format, fees, and enquiry process in factual language, subject to local professional and advertising rules.
- Should a therapy ad name a diagnosis?
- A service page may state areas the therapist works with, but the ad should not imply that the individual viewer has a diagnosis or knows their private circumstances. Let people self-identify relevance.
- What is a useful call to action for a therapist ad?
- An invitation to read about the approach, check practical details, or request an introductory conversation is usually clearer and less pressuring than an urgent transformation claim.