Can the ad show both the brewing process and the taproom?

Yes. The sequence can move from brewhouse images, tanks and ingredients to a finished pint and the taproom setting. Your website needs usable visuals for both parts. Clear process photography and a dedicated taproom page give the edit stronger material than a home page containing only cans and a booking button.

What if our current tap list changes every week?

Put the current tap list in accessible page text or provide a later prompt focused on a specific release. A rotating image, embedded menu or social feed may not capture reliably. For an evergreen Reel, feature the taproom experience and beer styles, then direct viewers to the website for today's pours.

Can I use a trending sound on the Instagram Reel?

A trending sound is handed over as a link so you can attach it natively when posting the brewery Reel. It is not baked into the exported file because baked-in audio does not count as using that sound on the platform. The rendered video's own audio is normalised to -14 LUFS.

How much does it cost to make brewery Reels?

You can buy two videos for $19 or choose eight videos for $39 per month. The first video is authored from the brewery website alone. Later videos accept a prompt, so you can request a taproom-focused cut, a brewing-process story or a Reel for a particular beer release.

Show the brew and the taproom

Sizzledraft turns a brewery website into a vertical Instagram Reels ad using real screenshots, brewery colours and type from the site. The finished 1080x1920 video can feature the brewing process, current beer range and taproom experience.

Opening lines that work here

From grain to glass, see what is pouring this week.
It connects the brewing process to an immediate reason to visit the taproom.
Your next pint started here.
A close view of the brewhouse creates curiosity before revealing the finished beer and taproom.
Fresh tanks, fresh taps, one local brewery.
It links visible production equipment with the freshness and place-based appeal of a brewery visit.

How do I turn my brewery website into an Instagram Reels ad?

Sizzledraft drives a browser through your brewery website and captures real page screenshots rather than recreating the brand from memory. It can move from a mash tun or fermenter image to packaged beer, tap handles and the taproom page, then build a short vertical sequence using the colours and type found on the site. The first video is cut from the website alone, so the pages should clearly show the brewing process, core beers, taproom atmosphere, location and opening hours. Later videos accept a prompt, which can direct the edit toward a new release, a cellar-door weekend or a brewery tour. The result is rendered at 1080x1920 and 30fps for Instagram Reels.

What should a brewery show in the first three seconds of a Reel?

Start with one unmistakable brewery image and one clear reason to keep watching. A grain pour, foaming transfer, row of fermenters or pint filling beneath a branded tap works better than opening on a logo alone. Pair that image with a short line that connects production to the taproom, such as “Brewed here, pouring Friday.” The next shots can reveal the beer name, style, taproom setting and practical visit details. Keep small can-label copy out of the opening because it is difficult to read during a quick vertical cut. If the brewery site has strong process photography but weak taproom information, add visible opening hours and location details to the page before making the first video.

How can a Reel make people want to visit the taproom?

Build a simple journey from how the beer is made to where it can be tasted. Show stainless tanks, hops or cellar work first, then cut to the finished pour, seating area, outdoor space or flight board. Use website details that answer a real visit decision: which beers are available, when the taproom opens, whether food is served and where the brewery is located. Avoid presenting every beer at once. One featured pour and a clear taproom invitation give viewers an easier choice. Sizzledraft uses the brewery's own page captures and brand tokens, so the Reel can match the visual language visitors will see on the website. Exported video uses H.264 with audio normalised to -14 LUFS.

What the browser actually gets

The browser can capture real brewhouse photography, beer pages, taproom details, opening hours, location information and the brewery's own colours and type. It may struggle with age gates, embedded social feeds, rotating beer menus, background video and content that appears only after complex interaction, so important taproom and brewing information should also exist as accessible page content.

The common mistake

A common mistake is filling the Reel with can labels and beer names without showing where the beer is brewed or enjoyed. Fix it by following one beer from the tanks to the taproom, then end with readable opening hours and location details.

Brewery websites often separate brewhouse photos, beer descriptions and taproom details across several pages, making it hard to shape them into one short Reel.
Taproom footage can show atmosphere without explaining practical details such as opening hours, location, food service or the beers currently pouring.
Labels, stainless brewing equipment and busy taproom photos contain fine detail that becomes difficult to read or understand in a fast vertical edit.

Questions

Can the ad show both the brewing process and the taproom?: Yes. The sequence can move from brewhouse images, tanks and ingredients to a finished pint and the taproom setting. Your website needs usable visuals for both parts. Clear process photography and a dedicated taproom page give the edit stronger material than a home page containing only cans and a booking button.
What if our current tap list changes every week?: Put the current tap list in accessible page text or provide a later prompt focused on a specific release. A rotating image, embedded menu or social feed may not capture reliably. For an evergreen Reel, feature the taproom experience and beer styles, then direct viewers to the website for today's pours.
Can I use a trending sound on the Instagram Reel?: A trending sound is handed over as a link so you can attach it natively when posting the brewery Reel. It is not baked into the exported file because baked-in audio does not count as using that sound on the platform. The rendered video's own audio is normalised to -14 LUFS.
How much does it cost to make brewery Reels?: You can buy two videos for $19 or choose eight videos for $39 per month. The first video is authored from the brewery website alone. Later videos accept a prompt, so you can request a taproom-focused cut, a brewing-process story or a Reel for a particular beer release.

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