Can the ad show both brewing and the taproom?

Yes. The sequence can begin with visible brewing material from the site, such as tanks, hops or brewers at work, then move to pours, flights and occupied taproom tables. The clearest ending gives the taproom location and opening hours, turning the production story into a practical invitation to visit.

What if our brewery website only has still photographs?

Still photographs can work when they show clear subjects such as a brewer beside a fermenter, hops entering the kettle, a close pour or customers around a flight. Vertical crops and frame-by-frame motion create pacing, but the source images still need enough resolution and space around the subject for a 1080x1920 composition.

Can we promote a seasonal beer after the first video?

Yes. The first video is cut from the brewery site alone. Later videos accept a prompt, so you can request an edit focused on a seasonal release, its brewing ingredients and where it is pouring. The relevant beer page should show the can or glass, style, flavour details and taproom availability.

What files and audio does the brewery receive?

The vertical ad is rendered at 1080x1920 and 30fps in H.264, with audio normalised to -14 LUFS. When a trending sound suits the post, it is supplied as a link for native attachment on TikTok rather than embedded in the export, preserving the platform's recognition of that sound.

Show the brew day, then fill the taproom

Sizzledraft turns a brewery website into a 1080x1920 TikTok ad using real page screenshots and the site's own colours and type. It can focus the story on brewing details and the taproom experience, then render the video at 30fps with normalised audio.

Opening lines that work here

From grain to glass, see what is pouring tonight.
It connects the brewing process to an immediate reason to visit the taproom.
This is what brew day looks like before your first pint.
Behind-the-scenes production gives beer drinkers a concrete story before showing the finished pour.
Your next taproom table comes with a view of the tanks.
It sells the brewery visit as an experience shaped by the brewing space, not just a glass of beer.

How can a brewery website become a TikTok ad?

Sizzledraft drives a browser through the brewery site and captures real screenshots of useful pages, such as the brewing story, current beer range and taproom information. It uses the site's colours and type to author a vertical scene rather than placing unrelated graphics over the brand. A strong sequence can open on grain, kettles or fermentation tanks, move to a finished pour, then close with taproom hours and location. The first video is cut from the site alone, so the page needs visible material that supports that story. Later videos accept a prompt, which can direct the edit toward a brew day, a seasonal release or the taproom atmosphere. The finished ad is 1080x1920, 30fps and H.264.

What brewery content works best in a vertical TikTok ad?

Start with images that make the brewing process legible on a phone: grain going into the mash, steam above the kettle, hops, fermentation vessels and a close beer pour. Wide photographs of an empty production floor often lose their subject when cropped to 1080x1920, while a brewer working beside a tank gives the frame a clear focal point. For the taproom, use occupied tables, flights, taps and details that show whether visitors can see the brewhouse. Pair those images with precise page copy, including beer style, taproom location, opening hours and food arrangements. The ad should connect process to visit: show where the beer is made, show the pint, then give people the information needed to find the taproom.

How should breweries handle sound in TikTok ads?

The rendered video includes scored, synthesised audio normalised to -14 LUFS, giving the export a consistent listening level. If the brewery wants to use a trending TikTok sound, Sizzledraft hands it over as a link so the sound can be attached natively during posting. It is not baked into the H.264 file, because baked-in audio does not count as using that sound on the platform. Choose sound that supports the visible rhythm of brewing: grain movement, a kettle reveal, a tap pull and a busy taproom can each motivate a cut. Keep essential information on screen rather than relying on lyrics or narration. Beer names, opening hours and the taproom address should remain understandable when someone watches without sound.

What the browser actually gets

The browser can capture visible brewery photography, beer names, taproom hours, location details, colour palettes and typography from the live site. It struggles when brewing footage sits inside blocked embeds, tap lists load only after interaction, or essential text appears inside low-resolution images rather than page content.

The common mistake

A common mistake is opening with a generic exterior shot and waiting too long to show the beer. Lead with a specific brewing action or close pour, connect it to the taproom within seconds, and finish with visible hours and location details.

Brewery websites often separate brewing process photos, tap lists and taproom details across different pages, making a clear short ad difficult to assemble.
Still photos of tanks, grain, taps and crowded tables need careful pacing and cropping to feel natural in a vertical TikTok video.
A beautiful beer pour may attract attention, but the ad still needs practical taproom details such as location, opening hours and food availability.

Questions

Can the ad show both brewing and the taproom?: Yes. The sequence can begin with visible brewing material from the site, such as tanks, hops or brewers at work, then move to pours, flights and occupied taproom tables. The clearest ending gives the taproom location and opening hours, turning the production story into a practical invitation to visit.
What if our brewery website only has still photographs?: Still photographs can work when they show clear subjects such as a brewer beside a fermenter, hops entering the kettle, a close pour or customers around a flight. Vertical crops and frame-by-frame motion create pacing, but the source images still need enough resolution and space around the subject for a 1080x1920 composition.
Can we promote a seasonal beer after the first video?: Yes. The first video is cut from the brewery site alone. Later videos accept a prompt, so you can request an edit focused on a seasonal release, its brewing ingredients and where it is pouring. The relevant beer page should show the can or glass, style, flavour details and taproom availability.
What files and audio does the brewery receive?: The vertical ad is rendered at 1080x1920 and 30fps in H.264, with audio normalised to -14 LUFS. When a trending sound suits the post, it is supplied as a link for native attachment on TikTok rather than embedded in the export, preserving the platform's recognition of that sound.

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