What format does a builder's Instagram Reels ad use?

The vertical video is rendered at 1080x1920 and 30fps in H.264 format. That gives project galleries, portrait crops and short construction captions a frame suited to Instagram Reels. Audio is normalised to -14 LUFS, helping spoken lines and music play at a consistent level.

Can the Reel follow a construction timeline from the website?

Yes, when the project page shows identifiable stages or dated updates. The video can move from demolition or groundwork through structure, first fix, finishes and handover. Clear labels and chronological photographs help preserve the real order of the build instead of implying stages that the page does not document.

Can I use a trending Instagram sound with the finished video?

A trending sound is handed over as a link so you can attach it natively when posting the Reel. It is not baked into the exported file because baked-in audio does not count as using that sound on the platform. The supplied video can still include its own scored, normalised audio.

How much does it cost to make more builder video ads?

Two videos cost $19, while the $39 monthly plan includes eight. The first video is cut from the builder's website alone. For later videos, you can add a prompt requesting a specific project type, gallery sequence or timeline angle, provided the supporting material appears on the site.

Show the build from groundwork to handover

Sizzledraft turns a builder's website into a short Instagram Reels ad at 1080x1920. It captures real project images, milestones and brand styling, then renders them as a 30fps H.264 video with audio normalised to -14 LUFS.

Opening lines that work here

Watch this empty plot become a finished home.
The visible transformation gives prospective clients a reason to stay for each stage of the build.
Six months of building work in a few seconds.
A compressed project timeline quickly shows the sequence from groundwork to handover.
The details behind this finished extension.
It connects the polished result with the structural and finishing work that proves how it was built.

How do I turn a building project gallery into an Instagram Reel?

Start with a project page that has a clear visual sequence: the original site, groundwork, structural progress, interior work and the finished build. Sizzledraft drives a browser through that page and captures the real images and visible project details. It uses the site's colours, type and other brand tokens to author a vertical scene, then renders the Reel frame by frame at 1080x1920 and 30fps. The strongest edit usually opens with the finished result or the biggest transformation, then moves through a small number of recognisable stages. Keep captions tied to the work shown, such as steel installation, first fix or handover, rather than using general claims that the project photos cannot support.

What should a builder show in the first three seconds of a Reel?

Show the clearest change in the project before explaining it. For a rear extension, that could be the original elevation followed by the completed kitchen and garden opening. For a new build, it could be an empty plot cutting directly to the finished exterior. A progress timeline also works when the stages are visually distinct, such as foundations, blockwork, roof and handover. Avoid opening with a long logo screen, a generic stock clip or a paragraph about the company. Prospective clients need to recognise the type of build immediately. The logo and project location can appear alongside the first useful image, while later frames add the construction stages and specific details visible in the gallery.

Can a website provide enough material for a builder's Reel ad?

A well-maintained project page often provides the core material: finished photography, progress shots, project type, location, scope and a sequence of construction stages. Sizzledraft uses that visible site content for the first video, so the result stays grounded in work the builder has actually published. Pages with labelled galleries and chronological updates give the edit a clearer beginning, middle and end. Later videos can accept a prompt, letting you request an angle such as loft conversions, kitchen extensions or a groundwork-to-handover timeline while still drawing from the site. If the page contains only one finished image and a short description, add more real progress photos before expecting a detailed construction story.

What the browser actually gets

The browser can capture visible project galleries, before-and-after images, timeline stages, service descriptions, logos, colours and typography from a builder's website. It may struggle with galleries hidden behind logins, images loaded only after complex interactions, low-resolution site photos or project phases that are not labelled clearly.

The common mistake

A common mistake is showing only polished completion photos, which makes the Reel look like a property listing rather than evidence of building work. Fix it by including labelled progress stages such as groundwork, structure, first fix and finishes before returning to the completed project.

Project galleries contain strong proof of workmanship, but turning scattered before, during and after photos into a clear vertical story takes time.
Construction timelines make sense on a project page, but dates, phases and site updates can become unreadable when squeezed into a fast Reel.
Finished rooms often get all the attention, leaving foundations, structural work and problem-solving unseen even though they demonstrate the builder's process.

Questions

What format does a builder's Instagram Reels ad use?: The vertical video is rendered at 1080x1920 and 30fps in H.264 format. That gives project galleries, portrait crops and short construction captions a frame suited to Instagram Reels. Audio is normalised to -14 LUFS, helping spoken lines and music play at a consistent level.
Can the Reel follow a construction timeline from the website?: Yes, when the project page shows identifiable stages or dated updates. The video can move from demolition or groundwork through structure, first fix, finishes and handover. Clear labels and chronological photographs help preserve the real order of the build instead of implying stages that the page does not document.
Can I use a trending Instagram sound with the finished video?: A trending sound is handed over as a link so you can attach it natively when posting the Reel. It is not baked into the exported file because baked-in audio does not count as using that sound on the platform. The supplied video can still include its own scored, normalised audio.
How much does it cost to make more builder video ads?: Two videos cost $19, while the $39 monthly plan includes eight. The first video is cut from the builder's website alone. For later videos, you can add a prompt requesting a specific project type, gallery sequence or timeline angle, provided the supporting material appears on the site.

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