sizzledraft

Turn completed builds into vertical TikTok ads

Sizzledraft turns a builder’s website into a short 1080x1920 TikTok ad using real project images, construction timelines and brand details captured from the page. It renders the video at 30fps in H.264 and normalises its audio to -14 LUFS.

Opening lines that work here

  • From empty plot to finished home in seconds

    It turns a full construction timeline into an immediate visual transformation.

  • Watch this extension take shape, stage by stage

    It gives renovation prospects a clear reason to keep watching through the build sequence.

  • The details that changed this entire renovation

    It directs attention to workmanship shown in close-ups, progress shots and the completed space.

How do I turn a building project gallery into a TikTok ad?

Start with one project rather than mixing unrelated kitchens, extensions and new builds. Sizzledraft drives a browser through the project page, captures real screenshots and uses the site’s colours and typography to author the scene. A useful sequence opens with the finished result, moves through demolition, structure, first fix and finishing work, then returns to the completed build. The vertical 1080x1920 frame suits stacked milestones and tightly cropped details, but wide exterior photographs may need selective framing. The first video is cut from the site alone, so clear captions and an ordered gallery help establish the story. Later videos accept a prompt, allowing you to emphasise a particular service, location, construction stage or design decision.

What should a builder show in the first three seconds on TikTok?

Show the most recognisable transformation immediately: the finished rear extension, the restored frontage or the new home beside an early site image. Avoid opening with a logo animation or a general claim about quality, because neither explains which project viewers are about to see. A short line such as “From empty plot to finished home” gives the images context without covering the workmanship. Sizzledraft can use the project page’s own photographs, headings and brand tokens to build that opening. The rest of the 30fps video can then follow the construction timeline through foundations, framing, roofing and interior completion. This structure helps potential clients understand both the result and the work required to reach it.

How can a construction timeline work in a vertical video?

Reduce the timeline to milestones that look materially different on screen. Groundworks, structural framing, weatherproofing, first fix and completion usually communicate progress more clearly than every dated update. Pair each milestone with one strong project image and a short label positioned for a 1080x1920 frame. Sizzledraft renders the sequence frame by frame as H.264 and normalises audio to -14 LUFS, so the exported file is ready for a consistent playback level. If you want a trending TikTok sound, it is handed over as a link to attach natively rather than baked into the video. That matters because baked-in audio does not register as use of the platform’s sound. Keep site addresses and client details out unless publication is approved.

What the browser actually gets

The browser captures visible project galleries, milestone text, service details, logos, colours and typography from a builder’s page. It can struggle with galleries that load only after interaction, password-protected case studies, low-resolution progress photos and before-and-after sliders whose second image is hidden.

The common mistake

A common mistake is showing only polished completion photos, which makes the ad feel like a static portfolio. Fix it by opening with the finished build, then showing distinct construction milestones before returning to the completed result.

  • Project galleries contain strong finished-build images, but turning them into a paced vertical story takes time.
  • Construction timelines make sense on a project page, yet often become unreadable when squeezed into a TikTok edit.
  • Wide photographs of extensions, renovations and new builds need careful framing to work in a 1080x1920 video.

Questions

Can Sizzledraft use photos from a builder’s project gallery?
Yes. It drives a headless browser at the project page and captures the real gallery images visible there. Galleries with clear ordering, descriptive headings and accessible images produce a stronger build sequence. Images hidden behind logins, interaction-only sliders or delayed loading may not be captured reliably.
What format does the TikTok ad use?
The vertical video is 1080x1920, rendered at 30fps and exported as H.264. Audio is normalised to -14 LUFS. Wide photographs of elevations, extensions and interiors may be cropped to fit the portrait frame, so keep important workmanship away from the extreme edges where possible.
Can I choose which building project the ad features?
The first video is cut from the website alone, so a focused project page gives the clearest source. Later videos accept a prompt, which can direct the edit toward a specific extension, renovation, new build, construction phase or service area represented on the site.
How do trending TikTok sounds work with a builder’s ad?
A trending sound is provided as a link so you can attach it natively when posting on TikTok. It is not baked into the exported file, because baked-in audio does not count as using that platform sound. This keeps the project footage ready for native sound attachment.

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