Will the Reel use photos from my cafe website?

Yes. The browser captures real material available on your public cafe pages, including drink photography, interior shots, menus, opening hours and location details. It does not need invented cafe scenes. Strong, accessible images of coffee preparation, seating and morning food give the edit better source material.

What format will my cafe Reel use?

The vertical video is 1080x1920 at 30fps and exports as H.264, which suits an Instagram Reels placement. Audio is normalised to -14 LUFS. Keep important coffee, workspace and location details away from the extreme top and bottom, where the Instagram interface may cover them.

Can I request a Reel about morning coffee or remote work?

The first video is cut from the cafe website alone, using the emphasis already present in its pages. Later videos accept a prompt, so you can request an edit about the first espresso of the day, a weekday laptop session, a seasonal drink or coffee with breakfast.

Can I use a trending sound with the cafe Reel?

A trending sound is handed over as a link so you can attach it natively when posting the Reel. It is not baked into the video file because baked-in audio does not count as using that sound. This also lets Instagram recognise the selected sound on the published post.

Make your cafe look worth the morning stop

Sizzledraft turns a cafe website into a short, vertical Instagram Reels ad using real page screenshots, photography and brand styling. It can focus the edit on coffee quality, a comfortable workspace or the morning ritual your cafe offers.

Opening lines that work here

Your first coffee should be worth leaving home for.
It frames the cafe as part of a deliberate morning ritual while leaving room to show the drink and setting.
Good coffee. A free socket. No rush.
It speaks directly to people choosing a cafe where they can open a laptop and stay comfortably.
This is what your flat white looks like at 8:15.
The specific drink and time make the opening feel like a real weekday cafe moment.

How can my cafe website become an Instagram Reels ad?

Sizzledraft opens your cafe website in a headless browser and captures real screenshots from the pages a customer can visit. It uses the site's colours, type and visual styling to author a vertical scene around details such as espresso preparation, latte art, pastries, seating, Wi-Fi, opening hours and location. The result renders frame by frame at 1080x1920 and 30fps, then exports as H.264 with audio normalised to -14 LUFS. Your first video is cut from the site alone, so the page needs to show what makes the cafe worth visiting. Later videos accept a prompt, letting you ask for a morning-coffee edit, a laptop-friendly workspace angle or a Reel focused on a particular drink.

What should a cafe show in a Reel about coffee quality?

Start with evidence people can see, not a broad claim that the coffee is excellent. Show the beans, roaster name, espresso machine, careful pouring, milk texture and the finished cup if those details appear on your website. A tight sequence can move from preparation to crema or latte art, then place the drink beside a pastry or on a recognisable cafe table. Menu wording also helps when it identifies a house espresso, single origin, filter option or seasonal drink. Keep opening hours and location available near the end, after the coffee has earned attention. If your strongest images are buried in a social embed, add them to a normal gallery or drink page so the browser can capture them reliably.

How do I advertise my cafe as a place to work?

Show the practical details that help someone decide whether to bring a laptop. Useful source material includes wide interior photos, table size, natural light, sockets, Wi-Fi information, quieter corners and weekday opening hours. Pair those details with coffee and food so the Reel still feels like a cafe visit rather than an office listing. A clear sequence might open on a flat white, reveal a bright table with a laptop, then finish with the address and the hours that suit a morning work session. Avoid promising silence, fast Wi-Fi or available seating unless your site supports those claims. If space is limited at busy times, frame the ad around early mornings or quieter weekdays instead of suggesting every table is always suitable for working.

What the browser actually gets

The browser can capture coffee photos, menus, opening hours, location details, workspace imagery and visible brand colours from the cafe's public pages. It may struggle with images hidden inside booking widgets, social feeds, cookie-blocked galleries or pages that require a login, so important drinks and interior shots should appear directly on the site.

The common mistake

A common mistake is opening with a logo while the coffee, steam and cafe atmosphere arrive later. Open on the most tactile drink or morning moment, then introduce the cafe name once the viewer has a reason to keep watching.

Coffee photography can look static in a Reel when there is no clear sequence from beans and brewing to the finished cup.
Workspace features such as tables, sockets, Wi-Fi and natural light often sit across different pages, making the cafe's work-friendly appeal hard to show quickly.
Opening hours, breakfast details and location cues can overwhelm the quiet, sensory feeling that makes a morning cafe visit appealing.

Questions

Will the Reel use photos from my cafe website?: Yes. The browser captures real material available on your public cafe pages, including drink photography, interior shots, menus, opening hours and location details. It does not need invented cafe scenes. Strong, accessible images of coffee preparation, seating and morning food give the edit better source material.
What format will my cafe Reel use?: The vertical video is 1080x1920 at 30fps and exports as H.264, which suits an Instagram Reels placement. Audio is normalised to -14 LUFS. Keep important coffee, workspace and location details away from the extreme top and bottom, where the Instagram interface may cover them.
Can I request a Reel about morning coffee or remote work?: The first video is cut from the cafe website alone, using the emphasis already present in its pages. Later videos accept a prompt, so you can request an edit about the first espresso of the day, a weekday laptop session, a seasonal drink or coffee with breakfast.
Can I use a trending sound with the cafe Reel?: A trending sound is handed over as a link so you can attach it natively when posting the Reel. It is not baked into the video file because baked-in audio does not count as using that sound. This also lets Instagram recognise the selected sound on the published post.

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