Can the ad use photos already on my cafe website?

Yes. The browser captures real images and page elements it can access, including drink photography, interior shots, menu highlights, opening hours and location details. Clear, high-resolution photos placed directly on public pages work best. Images hidden inside blocked social feeds or protected galleries may not be available for the first cut.

What format will the cafe TikTok video use?

The vertical video renders at 1080x1920 and 30fps, then exports as H.264. That format suits a full-screen TikTok post and gives menu text, coffee close-ups and workspace images room to read on a phone. Audio is normalised to -14 LUFS for a consistent output level.

Can I ask for a version focused on laptop customers?

The first video is cut from the cafe website alone, so the site should clearly show seating and any verified workspace details. Later videos accept a prompt. You can request an angle around quiet weekday tables, Wi-Fi, sockets, natural light or an early opening time, provided the underlying page supports those claims.

Should my cafe ad focus on coffee or the workspace?

Choose one main promise for each video. Lead with bean origin, roast or preparation when drink quality is the strongest reason to visit. Lead with tables, light and practical amenities when attracting remote workers. A separate morning-routine version can connect an opening time, a familiar order and the trip to work.

Show your cafe in the morning scroll

Sizzledraft turns a cafe website into a short vertical TikTok ad using real page screenshots and the cafe’s own colours, type and imagery. It builds a 1080x1920 video around coffee quality, workspace appeal or a customer’s morning ritual.

Opening lines that work here

Your 8:15 coffee should look this good.
It places the drink inside a familiar morning routine and gives local commuters a precise moment to recognise.
Good espresso. Fast Wi-Fi. Your usual table.
It connects coffee quality with the practical details that make a cafe suitable for focused laptop work.
Before the inbox, start with this flat white.
It frames the cafe visit as a calm ritual before the working day begins.

How can a cafe website become a TikTok ad?

Sizzledraft drives a browser through the cafe website and captures real screenshots of the pages it can reach. It can use a close-up of the espresso, a seating photo, opening hours and the address to build a short morning story rather than a generic slideshow. The scene follows the site’s own colours, type and other visible brand tokens, so the video still looks like the cafe. It renders the finished ad vertically at 1080x1920, 30fps and exports H.264. The first video is cut from the website alone. For later versions, the cafe can add a prompt such as “focus on quiet weekday workspace” or “lead with our single-origin filter coffee” to change the angle.

What should a cafe show in the first three seconds?

Lead with the detail that makes someone want this particular cafe now. For a coffee-quality ad, show the strongest drink image beside a specific menu phrase such as single-origin espresso, house-roasted beans or hand-poured filter. For a workspace ad, pair a bright table or calm seating area with verified details from the page, such as Wi-Fi, sockets or weekday opening time. For a morning-ritual ad, start with the first cup and a time-led line that fits the commute. Avoid opening on a logo alone. TikTok viewers need an immediate reason to picture the stop in their own morning. The cafe name can appear once the drink, space or routine has earned attention.

How should cafes use trending sounds in TikTok ads?

Use the sound through TikTok when publishing, not as part of the exported video file. If a suitable trending sound is identified, Sizzledraft hands it over as a link so the cafe can attach it natively in TikTok. That matters because baked-in audio does not count as using the platform’s sound. The rendered video can still include its scored audio, normalised to -14 LUFS, but the publishing workflow should account for the native track and its balance. Choose a sound that supports the visual pace of grinding beans, pouring milk, setting down a cup or opening a laptop. A popular track cannot rescue an unclear offer, so the first frames must still communicate coffee quality, workspace value or morning routine without sound.

What the browser actually gets

The browser can capture real menu photography, coffee descriptions, opening hours, location details, seating images and visible workspace information from the cafe site. It may struggle when key images sit inside blocked galleries, social embeds or menus stored only in inaccessible PDFs, so clear page content produces a stronger first cut.

The common mistake

A common mistake is cramming the menu, opening hours, address, coffee credentials and workspace features into one fast ad. Fix it by choosing one story per video, such as the first flat white of the day, a quiet laptop-friendly table or the preparation behind the cafe’s espresso.

Your website may show the espresso, seating and opening hours on separate pages, making it hard to shape them into one quick TikTok story.
Static photos cannot show the sequence customers care about, from ordering a flat white to opening a laptop at a table with power nearby.
A trending sound may fit your morning coffee footage, but baking it into the exported video prevents TikTok from recognising the native sound.

Questions

Can the ad use photos already on my cafe website?: Yes. The browser captures real images and page elements it can access, including drink photography, interior shots, menu highlights, opening hours and location details. Clear, high-resolution photos placed directly on public pages work best. Images hidden inside blocked social feeds or protected galleries may not be available for the first cut.
What format will the cafe TikTok video use?: The vertical video renders at 1080x1920 and 30fps, then exports as H.264. That format suits a full-screen TikTok post and gives menu text, coffee close-ups and workspace images room to read on a phone. Audio is normalised to -14 LUFS for a consistent output level.
Can I ask for a version focused on laptop customers?: The first video is cut from the cafe website alone, so the site should clearly show seating and any verified workspace details. Later videos accept a prompt. You can request an angle around quiet weekday tables, Wi-Fi, sockets, natural light or an early opening time, provided the underlying page supports those claims.
Should my cafe ad focus on coffee or the workspace?: Choose one main promise for each video. Lead with bean origin, roast or preparation when drink quality is the strongest reason to visit. Lead with tables, light and practical amenities when attracting remote workers. A separate morning-routine version can connect an opening time, a familiar order and the trip to work.

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