Will the Reel use the photographs from my property listing?

Yes. The browser captures photographs and visible information from the public listing page, so the video reflects the property being advertised. Make sure the strongest images are accessible without a login and that cookie notices or interactive galleries do not obscure them. Hidden, blocked or missing photographs cannot be captured reliably.

What format will I receive for Instagram Reels?

The vertical video is rendered at 1080x1920 and 30fps, then encoded as H.264. Audio is normalised to -14 LUFS. This gives estate agents a correctly proportioned file for a Reel while keeping listing photographs, captions, asking price and agency branding within the vertical frame.

Can I focus a second video on the neighbourhood?

Yes. The first video is cut from the listing site alone, while later videos accept a prompt. You can request a version centred on the nearest station, schools, parks or the character of a named street, provided the source page contains enough accurate material to support those points.

Can I use a trending sound with the property Reel?

Trending sounds are handed over as a link so you can attach the sound natively when posting the Reel. The sound is not baked into the video file because baked-in audio does not count as using that sound on the platform. Your exported video's own audio is normalised to -14 LUFS.

Turn property listings into vertical video ads

sizzledraft turns an estate agent's listing URL into a short 1080x1920 video ad for Instagram Reels. It captures real listing content, builds scenes from the agency's brand tokens and renders the video at 30fps with audio normalised to -14 LUFS.

Opening lines that work here

What does this asking price buy you in this postcode?
It connects a detail buyers immediately understand with the local market they are already comparing.
Step inside this three-bedroom home before the viewing slots go.
It opens with a direct invitation and frames the Reel as a quick first walkthrough of a specific listing.
Two minutes from the station, but wait until you see the garden.
It pairs local knowledge with a property feature, giving commuters and lifestyle buyers a reason to keep watching.

How do I turn a property listing into an Instagram Reel?

Give sizzledraft the public URL for the property listing. Its browser visits the page, captures real screenshots and reads visible details such as the asking price, bedroom count, location and room descriptions. It then uses the site's colours, typography and other brand tokens to author a vertical scene around that material. The finished Reel is rendered at 1080x1920, 30fps and encoded as H.264, with audio normalised to -14 LUFS. The first video is cut from the listing site alone, so the page should lead with accurate photographs and a useful description. For later videos, add a prompt to emphasise a garden, a renovated kitchen, the walk to a station or another selling point that matters to likely buyers.

What should an estate agent show in a listing walkthrough Reel?

Start with the feature most likely to earn a viewing, not the agency logo or a long exterior shot. For a family house, that may be the kitchen opening onto the garden. For a city flat, it may be the living room, balcony or distance from the station. Move through the listing in a sequence that feels like a viewing: arrival, main living space, strongest bedrooms, outdoor area and a concise closing detail. Keep the asking price, location and bedroom count readable without covering important parts of the photographs. If the listing page contains only similar wide shots, update it with images that show how rooms connect. A Reel can arrange the available material clearly, but it cannot invent missing angles or property features.

How can local knowledge make a property Reel more useful?

Tie each local detail to the type of buyer the property suits. Instead of saying the area is well connected, name the station shown on the listing and explain the walking distance only if the page supports it. For a family home, highlight nearby schools, parks or quieter residential streets when those facts appear on the source page. For a town-centre flat, focus on transport, shops and the practical route from the front door. Pair one location fact with one property feature, such as a home office near a commuter station or a garden near a local park. Avoid filling the Reel with broad claims about an area. Specific, verifiable details help viewers decide whether to save the listing or arrange a viewing.

What the browser actually gets

The browser can capture public listing photographs, room descriptions, asking price, location details and visible agency branding from the rendered page. It may struggle with galleries hidden behind interaction, cookie overlays, login gates, embedded virtual tours or images that load only after unusual page actions.

The common mistake

A common mistake is opening with the agency logo while the best room appears several seconds later. Lead with the listing's strongest feature, then add the location, asking price and agency branding once the viewer knows why the property deserves attention.

Turning a listing's photo gallery into a clear walkthrough without losing the strongest rooms in a rushed edit
Balancing property details, asking price and agency branding within the limited screen space of a vertical Reel
Making local knowledge about schools, transport and nearby streets feel relevant to a specific listing rather than generic

Questions

Will the Reel use the photographs from my property listing?: Yes. The browser captures photographs and visible information from the public listing page, so the video reflects the property being advertised. Make sure the strongest images are accessible without a login and that cookie notices or interactive galleries do not obscure them. Hidden, blocked or missing photographs cannot be captured reliably.
What format will I receive for Instagram Reels?: The vertical video is rendered at 1080x1920 and 30fps, then encoded as H.264. Audio is normalised to -14 LUFS. This gives estate agents a correctly proportioned file for a Reel while keeping listing photographs, captions, asking price and agency branding within the vertical frame.
Can I focus a second video on the neighbourhood?: Yes. The first video is cut from the listing site alone, while later videos accept a prompt. You can request a version centred on the nearest station, schools, parks or the character of a named street, provided the source page contains enough accurate material to support those points.
Can I use a trending sound with the property Reel?: Trending sounds are handed over as a link so you can attach the sound natively when posting the Reel. The sound is not baked into the video file because baked-in audio does not count as using that sound on the platform. Your exported video's own audio is normalised to -14 LUFS.

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