sizzledraft

Turn property listings into TikTok-ready videos

Sizzledraft turns an estate agent’s property listing URL into a vertical 1080x1920 video ad for TikTok. It captures real listing screenshots, uses the agency’s own brand tokens and presents the home as a walkthrough supported by specific local knowledge.

Opening lines that work here

  • What does £425,000 buy you in central Norwich?

    It combines a specific asking price and location with the property question buyers already want answered.

  • Step inside this three-bedroom Victorian terrace in York.

    It starts a listing walkthrough immediately while naming the property type, bedroom count and market.

  • The best part of this Bristol flat is not inside it.

    It creates curiosity before revealing a genuine location benefit shown or stated on the listing page.

How do I turn a property listing into a TikTok walkthrough?

Start with a live listing page that clearly shows the exterior, strongest rooms, asking price, bedroom count and location. Sizzledraft drives a browser through that page and captures real screenshots, then builds a branded scene from the estate agency’s own visual tokens. The finished video is vertical 1080x1920 at 30fps, giving room photography enough space for a clear listing walkthrough on TikTok. A useful order is exterior, main living space, kitchen, best bedroom, garden or view, then price and viewing prompt. The first video is cut from the site alone, so make sure the listing itself contains the details buyers need. Later videos can accept a prompt, such as leading with the garden, period features or commuter location.

What local knowledge should an estate agent include in a TikTok ad?

Use local details that help a buyer understand how the property fits daily life. For a family house, that might mean nearby parks, the walking route to the high street or the station named on the listing. For a city flat, it could be the district, nearby independent shops or access to a documented transport connection. Keep every claim precise and supportable. Avoid vague lines such as “perfect location” or unsupported claims about school quality, safety, journey times or future price growth. The property should remain the centre of the video, with one or two local facts adding context. A strong sequence can move from the kitchen or garden to a location card, then return to the asking price and instructions for arranging a viewing.

How should I use trending sounds on an estate agent TikTok?

Attach a trending sound inside TikTok rather than baking it into the exported property video. Sizzledraft hands over the sound as a link so the estate agent can add it natively when posting. This matters because audio already mixed into the file does not count as using that sound on the platform. The rendered H.264 video can still include its own scored audio, normalised to -14 LUFS, but you should decide whether to keep, lower or replace that audio when attaching the native sound. Check that spoken property details remain clear and that the music does not distract from the walkthrough. Match the pacing to the listing: quicker cuts for compact flats, and longer room views for larger homes with architectural features.

What the browser actually gets

The browser can capture visible listing photography, the asking price, address or area, room details, floor plans, agent branding and page colours. It can struggle with images hidden behind interactive galleries, cookie overlays, virtual tours, login walls or details loaded only after a user action, so the accessible listing page should contain the strongest material.

The common mistake

A common mistake is opening with the agency logo while buyers wait to see the property. Fix it by showing the strongest room, exterior or view in the first three seconds, paired with the asking price, location or a specific property feature.

  • Turning a property gallery, floor plan and key details into a coherent vertical walkthrough without spending hours editing
  • Keeping room photos, asking price, location and agency branding readable inside TikTok’s interface
  • Adding useful local knowledge without making unsupported claims about schools, transport times or neighbourhood demand

Questions

Can Sizzledraft make a TikTok ad directly from my property listing URL?
Yes. It drives a headless browser at the listing page, captures real screenshots and authors a scene using the estate agency site’s own brand tokens. The first video is cut from the listing alone, so visible photography, property facts, price and location details directly affect the result.
What format will my estate agency TikTok video use?
The vertical video is rendered at 1080x1920, 30fps and delivered as H.264. That format suits full-screen TikTok property walkthroughs and gives portrait room images, price cards and viewing prompts a clear layout. Audio is normalised to -14 LUFS.
Can I request a different angle for another video of the same listing?
Yes. After the first video, later versions accept a prompt. An estate agent could ask to focus on the renovated kitchen, garden access, period details, first-time buyers or documented local transport. Keep the prompt tied to facts and images available on the property page.
How much does it cost to make property listing videos?
Sizzledraft offers two videos for $19 or eight videos each month for $39. An agency can use the pair to test different hooks for one listing, or use the monthly allowance across new instructions, reduced properties, listing walkthroughs and local-area angles.

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