sizzledraft

Show learners where each class can take them

Sizzledraft turns a language school URL into a 1080x1920 Instagram Reels ad using real screenshots and brand tokens from the site. The video can present class formats and show how learners progress from one language level to the next.

Opening lines that work here

  • Still translating every sentence in your head?

    It starts with a familiar learner frustration before introducing the school's class format and progression path.

  • Start at A1. Work towards real conversations.

    It turns an abstract language level into a clear outcome that a prospective beginner can understand.

  • Private, group or online: which class fits your week?

    It puts the school's delivery formats first and asks a practical question that prospective learners already need to answer.

How can a language school show course progression in a Reel?

Start with the learner's current position, then show the next useful milestone. A beginner course might move from A1 foundations to ordering food, introducing yourself and handling a simple conversation. The Reel can capture the school's actual level chart, course cards or curriculum headings, then arrange them as a short sequence rather than listing every module. Keep labels such as A1 and A2, but pair each one with an outcome that prospective learners recognise. If the school offers placement testing, show that before the pathway so viewers know they do not need to choose a level alone. End on the relevant course or assessment button from the site, keeping the journey tied to a real enrolment step.

What class details should a language school include in an Instagram Reels ad?

Show the details that determine whether a learner can actually attend: online or in person, group or private, lesson frequency, course length and available times. A language school should avoid squeezing its entire timetable into the video. Instead, lead with one clear format, such as evening Spanish group classes for beginners, and show the matching course page or timetable entry. If class size appears on the site, it can help explain how much speaking practice learners receive. Teacher qualifications and lesson materials can support the offer, but they should not replace the practical format. Finish with the next action shown on the page, such as booking a placement test, checking dates or submitting an enrolment form.

Can a website become a vertical Instagram Reel for a language course?

Yes. Sizzledraft drives a browser through the language school's page, captures real screenshots and uses the site's colours, type and other brand tokens to author a vertical scene. It renders the result at 1080x1920 and 30fps in H.264, with audio normalised to -14 LUFS. The first video is cut from the site alone, so the page should clearly state the language, learner level, class format and next intake or enrolment action. Later videos can accept a prompt, which makes it easier to focus one Reel on beginner progression and another on private lessons. When a trending sound is selected, it is handed over as a link to attach natively rather than being baked into the exported file.

What the browser actually gets

The browser can capture visible course cards, level charts, class-format details, timetables, teacher sections and enrolment buttons from a language school page. It may struggle with schedules hidden behind logins, level information loaded only after interaction, or essential course details embedded inside unsupported booking widgets.

The common mistake

A common mistake is listing every language, level and timetable option in one Reel. Fix it by choosing one learner, such as an A1 evening-class prospect, then show that person's class format, next level and enrolment step.

  • Course pages often separate class format, timetable and level progression, making it hard to explain the full learning path in one short Reel.
  • Stock classroom footage cannot prove whether lessons are online, in person, private or taught in small groups at this school.
  • Language level labels such as A1, B2 and advanced mean little to beginners unless the ad connects them to practical speaking goals.

Questions

Can the Reel show both group classes and private lessons?
Yes, if both formats appear clearly on the language school's site. For a stronger message, give each format a distinct moment and explain the practical difference, such as scheduled peer practice in a group class versus flexible pacing in private lessons. Avoid presenting both as interchangeable course labels.
How should CEFR levels appear in a language school ad?
Use the school's published CEFR labels, but connect each level to a concrete learner outcome. A1 might cover introductions and basic questions, while B1 might focus on handling everyday conversations with more independence. Only use outcomes supported by the course page, curriculum or level guide captured from the site.
Will the video use real pages from our language school website?
Yes. The browser captures real, visible parts of the school website, including course cards, class formats, progression charts and enrolment calls to action. The scene also draws from the site's own brand tokens. Information hidden inside a student portal or inaccessible booking widget may not be available for capture.
What format is delivered for Instagram Reels?
The vertical video is rendered at 1080x1920, 30fps and encoded in H.264. Audio is normalised to -14 LUFS. If the Reel uses a trending sound, Sizzledraft provides the sound as a link so the school can attach it natively when posting instead of baking it into the file.

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