sizzledraft

Show learners how your classes move them forward

Sizzledraft turns a language school URL into a 1080x1920 TikTok video ad using real screenshots and brand details from the site. The ad can highlight class format, teaching approach and the path from a learner's current level to their next milestone.

Opening lines that work here

  • Still stuck at A2? See what your next class looks like.

    It names a familiar progression barrier and connects the next level to the school's actual class format.

  • Group class or one-to-one? Choose the route that fits your week.

    It opens with the practical format decision prospective language learners often make before enrolling.

  • From first lesson to confident conversation, here is the path.

    It frames the ad around visible learning progression rather than a broad promise to become fluent.

How do I make a TikTok ad for my language school?

Start with the decision a prospective learner needs to make: which level, class format and schedule suit them. Sizzledraft visits your language school page and captures real screens showing options such as beginner groups, conversation classes, one-to-one lessons or exam preparation. It uses the site's own colours, type and visual details to build a vertical 1080x1920 video at 30fps. Structure the message around progression, for example placement test, A2 group course, weekly speaking practice and the route to B1. The first video is cut from the site alone, so make sure those details are visible on the page. Later videos can use a prompt to focus on a particular language, level, location or class format.

What should a language school TikTok ad show?

Show enough of the learning journey for viewers to picture joining the right class. Open with a specific learner situation, such as understanding grammar but freezing in conversation, then show the relevant course page, class format and next level. Include concrete details already published on the site: group size, online or classroom delivery, lesson frequency, course length, placement process and target level. A useful sequence might move from placement test to small-group lessons, speaking practice and a B1 course outcome. Avoid filling the video with flags, landmarks or generic classroom clips when the real buying question is how lessons work. End on the actual booking, trial lesson or level-test step shown on the school's website.

Can a website become a vertical language course ad?

Yes. Sizzledraft drives a browser through the supplied language school URL, takes real screenshots and authors scenes using the site's brand tokens. It renders the finished ad frame by frame at 1080x1920, 30fps and exports H.264 video with audio normalised to -14 LUFS. Course pages work best when class format and level progression are stated in visible headings, cards or tables. If essential information sits only inside a downloadable syllabus or interactive booking tool, the browser may not capture it clearly. For a TikTok sound, the relevant trending audio is handed over as a link so you can attach it natively when posting. It is not baked into the file, because baked-in audio would not count as using that sound.

What the browser actually gets

The browser can capture real course pages, level descriptions, class formats, timetables, teacher profiles and enrolment steps that appear on the public site. It can struggle with details hidden inside login areas, PDF syllabuses, rotating carousels or booking widgets that load only after extra interaction, so key progression information should also appear as normal page content.

The common mistake

A common mistake is promising fluency while showing generic classroom footage and no route between levels. Fix it by showing the school's real placement step, class format, lesson rhythm and the specific progression from the learner's current level to the next course.

  • Course pages often bury class size, lesson format and weekly schedule beneath general claims about learning a language.
  • Level systems such as A1 to C2 are difficult to explain clearly within a short vertical video.
  • Stock classroom footage can look polished but fails to prove what this school teaches, how classes work or what learners do next.

Questions

Can the ad show our A1 to C2 progression?
Yes, if the progression appears on the public course page. The video can move through level cards, course descriptions or pathway diagrams and focus on the learner's next step. Clear labels such as A2 speaking course, B1 target and placement test are easier to present than a progression chart hidden inside a PDF.
Can I promote online and classroom language lessons separately?
The first video is cut from the site alone, so separate pages or clearly labelled sections help distinguish online groups, classroom courses and one-to-one lessons. Later videos accept a prompt, allowing you to request a version focused on one format, language, level or school location using material available on the site.
What video format will I receive for TikTok?
The vertical video is 1080x1920 at 30fps and exported in H.264. Audio is normalised to -14 LUFS. If you want to use a trending TikTok sound, Sizzledraft provides the sound as a link to attach natively rather than baking it into the video file.
How much does it cost to make language school ads?
You can pay $19 for two videos or $39 per month for eight. This lets a language school test different course angles, such as beginner groups, conversation practice, exam preparation or one-to-one tuition, without changing the factual class details captured from its own website.

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