Can the ad demonstrate a physiotherapy exercise from my website?

Yes, when the page contains clear exercise images, steps or accessible movement media that the browser can capture. The ad can sequence those elements into a short demonstration. Review the result for safe positioning and appropriate clinical context before publishing, especially when an exercise has contraindications or requires individual assessment.

Can it show a recovery timeline without making a medical promise?

Yes. Frame the timeline as stages or a typical progression shown on your page, not a guaranteed number of days. Use language such as “may progress to” or “depends on assessment,” and show milestones like range, control and load tolerance. This keeps the ad useful without implying identical recovery for every patient.

What format will I receive for Instagram Reels?

The vertical video is 1080x1920, rendered at 30fps and delivered as H.264. Audio is normalised to -14 LUFS. Keep important movement cues and booking text away from the extreme top and bottom, where Instagram's interface can cover parts of the frame during playback.

Can I make separate Reels for different injuries?

The first video is cut from the website alone, so a focused page about one condition gives the clearest starting point. Later videos accept a prompt, letting you request separate angles such as shoulder mobility, ankle-sprain stages or return-to-running strength while staying grounded in the clinic's source material.

Show patients how recovery moves

Sizzledraft turns a physiotherapy website into a 1080x1920 Instagram Reels ad using real page screenshots and the clinic's own brand styles. It presents movement demonstrations, recovery timelines and booking information in a short vertical video.

Opening lines that work here

Knee pain on stairs? Start with this movement.
It connects a familiar daily limitation to a simple movement demonstration that viewers can understand immediately.
What the first six weeks after an ankle sprain can involve
A staged timeline answers the recovery question injured patients often have while avoiding a guaranteed deadline.
Desk-bound shoulders? Try this controlled reset.
It names a situation common to office workers and creates a clear reason to watch the demonstration.

How can a physiotherapist turn a website into a Reels ad?

Sizzledraft opens the physiotherapy page in a headless browser and captures real screenshots of its services, movement images, practitioner details and booking pathway. It uses the site's colours, type and other brand tokens to author a vertical scene, then renders the video frame by frame at 1080x1920 and 30fps. The first video is cut from the site alone, so pages with a clear condition, exercise sequence and call to book give it better material. Later videos can accept a prompt, such as focusing on ankle mobility after a sprain or showing stages in a return-to-running plan. The final H.264 file keeps the clinic's actual page central rather than replacing it with unrelated stock treatment scenes.

What should a physiotherapy Reels ad show first?

Lead with a recognisable movement problem, then show the relevant action. A runner testing calf raises, a desk worker rotating a stiff neck or a patient controlling a step-down gives viewers an immediate visual reference. Keep the opening specific to the condition treated on the source page. After the demonstration, explain what the movement assesses or supports, and show a simple recovery sequence such as settle symptoms, rebuild range, add strength and return to activity. Avoid presenting one exercise as a universal cure or promising that everyone recovers by the same date. Finish with the clinic's real booking route and location. This structure lets the movement earn attention while the timeline gives prospective patients a practical reason to continue watching.

How should sound work in an Instagram Reels ad for a clinic?

Use speech and music to support the movement rather than compete with it. A short voiceover can name the affected area, explain the purpose of the exercise and clarify that recovery varies by person. Sizzledraft scores the rendered scenes with synthesised audio and normalises it to -14 LUFS, giving you a consistent file for review and posting. If you want a trending Instagram sound, it is handed over as a link so you can attach it natively when publishing. It is not baked into the video because baked-in audio does not count as using that sound on the platform. Check that spoken cues still make sense with the chosen sound, and keep essential exercise instructions visible on screen for people watching without audio.

What the browser actually gets

The browser can capture visible service descriptions, practitioner information, exercise images, recovery guidance, clinic branding and booking prompts from the physiotherapy page. It may struggle with movements hidden inside interactive players, consent-gated media or animations that only appear after complex interactions, so clear page images and written exercise steps provide stronger source material.

The common mistake

A common mistake is speeding through several exercises with no explanation of what each movement is for. Show one controlled demonstration, name the symptom or recovery stage it addresses, add a brief safety qualifier and end with the clinic's actual assessment or booking step.

Explaining a movement clearly before viewers scroll, without making the exercise look rushed or unsafe
Turning a gradual recovery timeline into a short ad without promising a fixed result for every patient
Keeping exercise footage, clinical guidance and the appointment prompt legible inside Instagram's vertical interface

Questions

Can the ad demonstrate a physiotherapy exercise from my website?: Yes, when the page contains clear exercise images, steps or accessible movement media that the browser can capture. The ad can sequence those elements into a short demonstration. Review the result for safe positioning and appropriate clinical context before publishing, especially when an exercise has contraindications or requires individual assessment.
Can it show a recovery timeline without making a medical promise?: Yes. Frame the timeline as stages or a typical progression shown on your page, not a guaranteed number of days. Use language such as “may progress to” or “depends on assessment,” and show milestones like range, control and load tolerance. This keeps the ad useful without implying identical recovery for every patient.
What format will I receive for Instagram Reels?: The vertical video is 1080x1920, rendered at 30fps and delivered as H.264. Audio is normalised to -14 LUFS. Keep important movement cues and booking text away from the extreme top and bottom, where Instagram's interface can cover parts of the frame during playback.
Can I make separate Reels for different injuries?: The first video is cut from the website alone, so a focused page about one condition gives the clearest starting point. Later videos accept a prompt, letting you request separate angles such as shoulder mobility, ankle-sprain stages or return-to-running strength while staying grounded in the clinic's source material.

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