sizzledraft

Show patients how recovery moves

sizzledraft turns a physiotherapy website into a 1080x1920 TikTok video ad using real screenshots and the site’s own colours, type and imagery. It helps physiotherapists present movement demonstrations and recovery timelines in a short vertical format.

Opening lines that work here

  • Knee pain on the stairs? Try this movement check.

    It names a familiar activity and introduces a simple demonstration that viewers can follow immediately.

  • What should week four after an ankle sprain look like?

    It answers the timeline question injured patients often have while leaving room for individual recovery rates.

  • Your shoulder exercise may be missing this step.

    It creates curiosity around technique and gives the physiotherapist a natural reason to demonstrate the correction.

How can a physiotherapist turn a website into a TikTok ad?

sizzledraft drives a browser through the physiotherapy website and captures real page screenshots, including treatment pages, therapist profiles, exercise images and booking details. It then authors a vertical scene using the clinic’s own colours, typography and other brand tokens. For a knee rehabilitation ad, the sequence might open with a stair-related pain point, show a visible movement assessment, outline early and later recovery stages, and finish with the clinic’s booking action. The first video is cut from the site alone, so the source page needs to contain the useful clinical message. Later videos accept a prompt, which can direct the edit toward a body area, movement demonstration or recovery milestone. The finished video is 1080x1920, 30fps and H.264.

What should a physiotherapy TikTok ad show first?

Start with a movement or daily task that matches the condition on the landing page. A runner’s calf raise, a shoulder reaching overhead or a patient testing a supported squat communicates more than a general clinic introduction. The opening should identify the activity and the problem within the first three seconds, then move into one clear demonstration. Use close, readable labels such as “week one: settle symptoms” and “week three: build load” only when those stages reflect the clinic’s published guidance. Avoid presenting a timeline as a promise because healing depends on the injury and the patient. End with a specific next step, such as booking an assessment for recurring running pain, rather than asking every viewer to contact the clinic for unspecified treatment.

How should recovery timelines appear in a TikTok ad?

Break the timeline into a few visible stages tied to function, not a crowded list of dates. For an ankle sprain page, an ad could move from comfortable weight bearing to balance work and then controlled hopping, provided those stages appear in the source material. Show one movement per stage and keep the text large enough for a vertical phone screen. Add wording that makes the sequence educational rather than predictive, such as “progress depends on assessment and symptoms.” This protects the distinction between a typical rehabilitation pathway and an individual treatment plan. Pair the timeline with the clinic’s real assessment or rehabilitation page so viewers can see where the guidance comes from. A final booking frame should name the relevant service, such as sports injury assessment or post-operative rehabilitation.

What the browser actually gets

The browser can capture real service descriptions, therapist profiles, clinic imagery, exercise graphics, booking details and brand tokens from a physiotherapy website. It may struggle with demonstrations hidden inside interactive players, consent banners or pages that show a movement only after a user action, so visible exercise stages and clear timeline text produce stronger source material.

The common mistake

A common mistake is squeezing several exercises and a promised recovery date into one ad. Show one movement clearly, connect it to a functional milestone, and describe the timeline as assessment-dependent rather than guaranteed.

  • Turning a clinical exercise demonstration into a clear sequence that viewers can understand without a long explanation
  • Showing an honest recovery timeline without implying that every patient will improve at the same rate
  • Fitting assessment details, clinic information and a booking action into a vertical ad without making the screen hard to read

Questions

What parts of a physiotherapy website work best in a TikTok ad?
Pages with visible exercise stages, condition-specific explanations, therapist imagery and a clear booking action work best. A page about Achilles rehabilitation is more useful than a general homepage when it shows calf-loading movements and explains how progression changes over time. Embedded demonstrations should also have useful surrounding text or still images that the browser can capture.
Can the video show a physiotherapy recovery timeline?
Yes, when the website provides the stages or guidance used in the timeline. The ad can pair milestones with movements, such as balance work before hopping after an ankle injury. It should not guarantee recovery by a fixed date. Individual assessment, symptoms and loading tolerance still determine how a patient progresses.
What format does the physiotherapy TikTok ad use?
The vertical video is rendered at 1080x1920 and 30fps in H.264. Audio is normalised to -14 LUFS. This format leaves room for a movement demonstration, short stage labels and a clinic booking frame while keeping the main subject and text positioned for a vertical screen.
Can I use a trending TikTok sound with the ad?
A trending sound is handed over as a link so you can attach it natively when posting. It is not baked into the exported file because baked-in audio does not count as using that sound on the platform. This keeps the rendered physiotherapy ad ready for the native sound workflow.

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