sizzledraft

Show the roof before you sell the repair

Sizzledraft turns a roofer’s website into a 1080x1920 Instagram Reels ad using real screenshots, brand colours and page content. The video can lead with the inspection process, identify visible roofing problems and close on finished work and a clear request for an estimate.

Opening lines that work here

  • What would a roof inspection find above your ceiling?

    It connects the inspection process to hidden roof problems that concern homeowners.

  • Three signs this roof needed more than a patch

    It gives damaged shingles, flashing and decking a clear sequence for the opening shots.

  • From worn shingles to a clean finished ridge

    It promises a visible roofing transformation without making an unsupported claim.

How do roofers turn a website into an Instagram Reels ad?

Sizzledraft opens the roofing website in a headless browser and captures the real page, including inspection photos, service copy, finished-roof galleries and estimate buttons. It uses the site’s colours, type and other brand tokens to author a vertical 1080x1920 scene for Instagram Reels. The first video is cut from the site alone, so the page should make the inspection process and completed work easy to find. Each scene is rendered frame by frame at 30fps, encoded as H.264 and paired with synthesised audio normalised to -14 LUFS. Later videos can accept a prompt, such as focusing on storm damage, flashing checks or a full shingle replacement.

What should a roofing Reel show during the inspection?

Start with the part of the inspection a homeowner can recognise: lifted shingles, damaged flashing, soft decking, blocked valleys or staining near a roof penetration. Then show how the roofer checks the issue, using page photos or copy that explain the inspection rather than jumping straight to a sales message. Keep each visual tied to a specific finding, because a generic ladder or roofline shot does not explain why repair is needed. End the sequence with the recommended work and a finished roof from the same service category. If the website includes a clear estimate button, phone number or inspection form, use that as the closing action instead of adding a vague request to learn more.

How should finished roofing work appear in a vertical ad?

Choose finished-work photos where the shingles, ridge line, flashing or repaired section remain clear after a vertical crop. A wide image of an entire property may lose the roofing detail in 1080x1920, so closer roof angles usually communicate workmanship better. When matching before and after images exist, keep the viewpoint consistent and label what changed, such as replaced flashing or a completed shingle installation. Do not crowd the frame with every roof in the gallery. One inspection finding followed by one clean result gives the homeowner an easier story to follow. Close with the roofer’s real service area and estimate action from the site, especially when the Reel targets homeowners after wind, rain or visible shingle damage.

What the browser actually gets

The browser can capture real inspection photos, before-and-after galleries, roofing service details, trust marks and estimate calls to action that are visible on the page. It may struggle with galleries that require repeated clicks, images hidden inside third-party widgets, or inspection footage that exists only in private files and not on the site.

The common mistake

A common mistake is opening with a logo over a generic aerial roof shot. Lead with a specific inspection finding, show how the roofer checks it, then reveal the finished repair and the site’s estimate action.

  • Inspection photos often need explanation before a homeowner understands what the roofer found.
  • Before-and-after roof photos vary in angle, lighting and crop, making the finished result difficult to compare.
  • Wide website galleries, service-area lists and estimate forms do not fit naturally into a vertical Reel.

Questions

Can the Reel use inspection and completed-roof photos from my website?
Yes. The browser captures inspection images, damage examples and finished roofing work that are accessible on the public page. Clear labels and standard page galleries help it connect each problem with the relevant repair. Photos hidden behind logins, third-party widgets or inaccessible gallery controls may not be available for capture.
What format will my roofing Reel use?
The vertical video is rendered at 1080x1920 and 30fps, then encoded as H.264. Its audio is normalised to -14 LUFS. That format suits a full-screen Instagram Reel and gives enough vertical space for roof damage, inspection details, completed work and a concise estimate call to action.
Can I request a Reel about storm damage or roof inspections?
The first video is cut from the roofing site alone, so its focus depends on the inspection, storm-damage and finished-work content already published there. Later videos accept a prompt, allowing you to request a specific angle such as wind-lifted shingles, flashing checks, leak tracing or a completed replacement.
Can I add a trending sound to the roofing Reel?
A trending sound is handed over as a link so you can attach it natively when posting the Reel. It is not baked into the exported file, because baked-in audio does not count as using that sound on the platform. The delivered video can still include its own synthesised, normalised audio track.

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