sizzledraft

Show homeowners how you inspect and finish a roof

Sizzledraft turns a roofing company website into a vertical TikTok video ad using real page screenshots and the site’s own colours and type. The ad can focus on the inspection process, visible roof damage and finished work, then exports at 1080x1920, 30fps and H.264.

Opening lines that work here

  • Three signs this roof needed more than a patch

    It creates a clear inspection checklist while giving homeowners a reason to examine the damage before seeing the finished roof.

  • Here is what our roof inspection found

    It puts the roofer’s process first and makes close-up evidence of leaks, flashing problems or shingle damage useful on screen.

  • From exposed decking to a finished roof

    It sets up a visual transformation that can move from tear-off and repair details to the completed roofing work.

How do I turn my roofing website into a TikTok ad?

Start with a page that shows one roofing job or one inspection service clearly. Sizzledraft drives a browser through that page, captures real screenshots and builds the scene with the site’s colours and type. For a project page, the sequence can open on the damaged shingles or leak point, show inspection findings, move through tear-off or repair work, and finish on the completed roof. For a service page, it can highlight what the roofer checks, such as flashing, vents, valleys and visible storm damage. The first video is cut from the website alone. Later videos accept a prompt, so the roofer can request a tighter focus on inspections, repairs or finished work. The exported TikTok file is vertical 1080x1920, 30fps and H.264.

What roofing footage works best in a vertical TikTok ad?

Use close, clearly framed images that show what the inspector found and what the crew changed. Missing shingles, lifted flashing, damaged pipe boots, soft decking and stained attic surfaces read better in a vertical frame than a distant photo of an entire roof. Pair each problem image with a short explanation from the project or service page, then show the relevant repair and a clean finished view. Progress photos help establish that the result came from a real process, not a single polished image. Wide drone shots can still close the ad, but the roof should fill enough of the frame to survive a 1080x1920 crop. Label before, repair and finished stages plainly so homeowners can follow the job without relying on audio.

Should a roofing TikTok ad use a trending sound?

A roofing ad can use a trending sound, but the inspection story must remain clear with the phone muted. Put the visible defect, inspection finding or finished roof in the opening seconds, then use short on-screen lines to explain what the roofer checked and repaired. Sizzledraft scores the rendered video with synthesised audio and normalises that audio to -14 LUFS. When a trending sound is relevant, it is handed over as a link so the roofer can attach it natively when posting to TikTok. It is not baked into the exported file because baked-in audio does not count as using that sound on the platform. This approach keeps the roofing evidence readable while preserving the option to add the selected sound during publishing.

What the browser actually gets

The browser can capture visible service copy, inspection steps, project galleries, before-and-after photos, credentials and calls to request an estimate. It may struggle with galleries that load only after interaction, low-resolution roof photos, embedded project videos and wide images where the damaged area is too small for a vertical crop.

The common mistake

A common mistake is opening with a logo or a distant drone shot that hides the roofing problem. Open on a close-up inspection finding, name the defect in plain language, show the repair process and finish with the completed roof.

  • Before-and-after roof photos often lack enough context to explain what was damaged, what the crew repaired and why the finished roof matters.
  • Inspection details are spread across service pages, photo galleries and contact forms instead of organised into a short TikTok story.
  • Wide project photos crop poorly in a vertical frame, which can hide flashing, missing shingles, ridge work or the completed roofline.

Questions

Can the ad show a roof inspection step by step?
Yes, if the roofing page contains the steps or supporting images. The video can move from the homeowner’s visible concern to checks of shingles, flashing, vents, valleys, decking or attic moisture, then end with the recommended work or completed repair. Clear page headings and close-up photos make the sequence easier to build.
Will wide before-and-after roof photos fit TikTok?
They can, but the important area must remain visible in a 1080x1920 crop. A wide drone photo may make a damaged valley or flashing detail too small to understand. Close-up inspection images work better for the middle of the ad, while a wide finished-roof image can provide the closing view.
Can I request a video about storm damage after the first ad?
Yes. The first video is cut from the roofing website alone. Later videos accept a prompt, so you can request a version focused on hail marks, wind-lifted shingles, emergency tarping, insurance inspection evidence or the finished replacement, provided the page contains useful text and images for that topic.
What format will my roofing TikTok ad use?
The vertical video renders at 1080x1920 and 30fps, then exports as H.264. Its synthesised audio is normalised to -14 LUFS. If you plan to use a trending sound, attach it natively in TikTok from the supplied link rather than baking that sound into the video file.

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