sizzledraft

Show skin results and clinical expertise on TikTok

Sizzledraft turns a dermatology clinic URL into a 1080x1920 TikTok ad using real screenshots, clinician credentials and visual details from the site. It renders the video at 30fps in H.264 and normalises its audio to -14 LUFS.

Opening lines that work here

  • Still covering acne marks in every photo?

    It opens with a recognisable patient concern that an acne treatment result can answer visually.

  • Before you book laser treatment, check who holds the device.

    It makes clinician credentials relevant to the safety-conscious decision behind a laser appointment.

  • What could one pigmentation consultation change?

    It creates room to show a visible result while positioning assessment as the first clinical step.

How do dermatology clinics turn a website into a TikTok ad?

Sizzledraft opens the clinic URL in a headless browser and captures real page elements, such as an acne treatment result, a dermatologist biography, recognised qualifications and the booking button. It then builds a vertical 1080x1920 scene using colours and typography taken from the clinic site. The first video is cut from the site alone, so the source page should place its strongest visible result and relevant clinician credential where they can be captured clearly. Later videos accept a prompt, which can focus the edit on concerns such as rosacea, pigmentation or acne scarring. Each video is rendered frame by frame at 30fps, exported as H.264 and scored with synthesised audio normalised to -14 LUFS.

What should a dermatology TikTok ad show first?

Lead with the skin concern or a clearly documented result, then establish who provided the treatment. For an acne scar ad, the opening frame might pair a close crop of the result with a line about texture, followed by the treating clinician's name and dermatology credentials. For injectables, laser or prescription-led care, avoid turning the opening into a list of devices and qualifications. Viewers need to recognise their concern before credentials help them judge the clinic. Use before-and-after images only when the clinic has appropriate consent, and avoid implying that every patient will achieve the same outcome. Finish with a precise next step, such as booking a pigmentation consultation, rather than a generic invitation to learn more.

Can I use a trending TikTok sound with the clinic ad?

Yes, but the trending sound should be attached inside TikTok rather than baked into the exported video. Sizzledraft hands over the relevant sound as a link so the clinic can add it natively during posting. This matters because uploading a file that merely contains the same audio does not count as using that platform sound. The rendered ad can still include synthesised audio normalised to -14 LUFS, but the clinic should decide whether to keep it, reduce it or replace it when adding the native sound. Check that the final audio does not make treatment claims feel casual or obscure spoken details about consultation, suitability, recovery or clinician oversight.

What the browser actually gets

The browser can capture treatment pages, before-and-after images visible on the page, clinician biographies, qualifications, clinic branding and booking calls to action. It may struggle with galleries hidden behind logins, cookie overlays, embedded social posts, comparison sliders or images that load only after unusual interactions. The clinic should also confirm that every patient image is cleared for advertising use.

The common mistake

A common mistake is opening with the clinic logo and a broad claim while the actual skin result appears several seconds later. Open with the documented concern or result, then identify the relevant clinician and credentials before giving a treatment-specific booking step.

  • Before-and-after galleries often contain mixed lighting, angles and consent restrictions that make suitable results difficult to select.
  • Clinician qualifications, treatment names and patient results compete for attention within a short vertical video.
  • A clinic website may explain acne, pigmentation or laser treatments clearly but lack footage framed for TikTok.

Questions

Can the ad use before-and-after dermatology photos from our site?
It can capture before-and-after photos that are visibly available on the supplied page. The clinic remains responsible for confirming patient consent covers paid social advertising. Choose consistent angles and lighting where possible, label the treatment accurately and avoid wording that presents one patient's result as a guaranteed outcome.
Will the video show our dermatologist's credentials?
Yes, when the supplied page clearly displays the clinician's name, role and qualifications. A concise credential frame can support trust after the opening result or skin concern. Keep it relevant to the advertised service, such as identifying the clinician responsible for acne, pigmentation or laser consultations.
What format will we receive for TikTok?
The vertical video is 1080x1920, rendered at 30fps and exported in H.264. Audio is normalised to -14 LUFS. If the edit uses a trending sound, Sizzledraft provides a link so the clinic can attach that sound natively in TikTok instead of baking it into the file.
How much does it cost to make more dermatology ads?
Two videos cost $19. The $39 monthly plan includes eight videos. The first video is cut from the clinic site alone, while later videos can use a prompt to target a specific service or concern, such as rosacea assessment, acne scarring or pigmentation treatment.

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