sizzledraft

Put your brewhouse and taproom in motion

Sizzledraft turns a brewery's Facebook page into a short video ad using its public cover photo, profile image, recent post images and about text. The first video is cut from the page alone, with scenes focused on the brewing process and taproom experience.

Opening lines that work here

  • See where your next pint starts.

    It connects brewhouse images to the finished beer customers can order in the taproom.

  • Fresh tanks. Fresh taps. Your table is waiting.

    It moves quickly from the brewing process to a clear taproom invitation.

  • Tonight's tap list starts in these tanks.

    It links production footage with the practical question local beer drinkers have before visiting.

How can I make a brewery video ad from a Facebook page?

Send the URL of your brewery's Facebook page. Sizzledraft drives a browser at the public page and captures the cover photo, profile image, recent post images and about text it can reach without logging in. It then builds scenes using those real brewery assets, including visible colours and visual cues from the page. A useful sequence might open on the brewhouse, move through grain, tanks or canning, and finish inside the taproom with the brewery name and visit message. The first video is cut from the page alone, so public posts should show the parts of the brewery you want featured. Later videos can take a prompt, such as focusing on a new lager, a weekend taproom visit or a visible brewing step.

What brewery photos work best in a short video ad?

Use public post images that show a clear path from production to pour. Wide brewhouse views establish where the beer is made, while close shots of grain, steam, fermenters, bright tanks, cans and taps add useful scene changes. Taproom photos work best when customers can understand the space at a glance, including the bar, seating, beer boards or patio. Keep release graphics readable and avoid filling every post image with small text. Because the browser can only use public Facebook content, check the page while logged out. If the strongest brew-day or taproom photos disappear, publish suitable versions publicly before creating the video. A focused set of brewing and taproom images gives the edit a clearer story than unrelated event posters.

Can a Facebook brewery ad use a trending sound?

Yes, but the trending sound is handed over as a link so you can attach it natively when posting. It is not baked into the exported file, because baked-in audio does not count as using that sound on the platform. The rendered ad can still include scored, synthesised audio normalised to -14 LUFS. For brewery footage, sound should support the visual rhythm of grain dropping, steam rising, cans moving or pints reaching the bar without obscuring the visit message. Videos are rendered at 30fps in H.264. Choose vertical 1080x1920 for phone-first placements or horizontal 1920x1080 when the taproom, brewing line or tank room benefits from a wider frame.

What the browser actually gets

Our browser can capture the brewery's public cover photo, profile image, recent public post images and about text. Facebook often places posts behind a login wall, so private, restricted or login-only content is unavailable and the video must use what a visitor can see publicly.

The common mistake

A common mistake is cutting between unrelated beer labels, event flyers and crowd photos without showing how the beer reaches the tap. Fix it with a simple grain-to-glass sequence: brewing detail, tanks or packaging, taproom pour, then a clear invitation to visit.

  • Brewing takes place over hours or weeks, so turning scattered mash, fermentation and canning photos into one clear video story takes careful editing.
  • Taproom posts often mix beer releases, food trucks, live music and opening hours, making it difficult to give one video ad a focused reason to visit.
  • Much of a brewery's Facebook content may sit behind a login wall, leaving fewer public photos and details available for an ad.

Questions

Can you use posts that Facebook hides behind login?
No. The browser uses only content available from the public brewery page without an account. If brew-day photos, taproom images or release details appear only after login, they cannot be captured. Check the page while logged out and make the essential posts public before submitting the URL.
What happens if our brewery page mostly contains event posters?
The video can use public event posters, but they give little visual evidence of how you brew or what the taproom feels like. Add public photos of the brewhouse, tanks, taps, bar and seating first. Those images create a stronger brewery story and leave event details for the closing scene.
Can the first video promote a specific beer release?
The first video is cut from the brewery's public Facebook page alone. It can centre on a release when the beer name, packaging, brewing images and taproom availability are clearly visible there. Later videos accept a prompt, which lets you request a tighter focus on a particular lager, stout or seasonal pour.
What format should a brewery choose for social placements?
Choose vertical 1080x1920 when most viewers will see the brewery ad on a phone. Choose horizontal 1920x1080 when wide views of the brewhouse, canning line, patio or taproom layout matter more. Both formats render at 30fps in H.264, with scored audio normalised to -14 LUFS.

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