sizzledraft

Put your taproom and brewing story on screen

Sizzledraft turns a brewery’s Google Business Profile into a short video ad using its photos, rating, hours and review snippets. The video can lead with strong review volume, then show the brewing process and give people a clear reason to visit the taproom.

Opening lines that work here

  • See why local drinkers keep coming back to this taproom

    It turns the brewery’s review activity into a reason to watch before showing the space and beer.

  • From brew day to your first pint at the bar

    It connects the brewing process with the taproom visit customers can make.

  • Open tonight, pouring here, rated by local drinkers

    It combines current hours, location intent and social proof in the opening seconds.

How can a brewery make a video ad from its Google Business Profile?

Sizzledraft drives a browser through the brewery’s Google Business Profile and captures the public details a nearby drinker would check before visiting. That includes the rating, review count, opening hours, photos and visible review snippets. It then builds a branded scene that can move from proof of popularity into the taproom experience and brewing process. The first video is cut from the profile alone, so it stays grounded in published material. Later videos can take a prompt, such as focusing on brew day, a weekend taproom visit or the route from fermenter to pint. The finished video can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264.

What should a brewery video ad show first?

Lead with the clearest reason to trust the taproom. For many breweries, that is the review count paired with the rating, not a photo of a pint. A busy-looking glass or stainless steel tank may be attractive, but it rarely tells a new visitor why this brewery deserves a stop. After the opening proof, move into the brewing process with the strongest available production image, then show the taproom and current opening hours. A short review snippet can connect those scenes by describing the beer, staff or atmosphere in a customer’s published words. Keep the sequence practical: local approval, what is brewed, where people drink it and when the taproom is open.

Can a brewery use trending audio with the finished ad?

Yes, but the sound should be attached inside the social platform if the brewery wants the post to register as using that trending sound. Sizzledraft hands over the relevant sound as a link rather than baking it into the exported file. Baked-in audio does not count as using the platform’s sound. The rendered ad can still include scored, synthesised audio normalised to -14 LUFS, giving the brewery a balanced file for placements that do not depend on a trend. For a taproom post, upload the video, open the supplied sound link and attach the sound natively. Then check that spoken details, opening hours and review text remain clear against the selected audio.

What the browser actually gets

Our browser captures the brewery’s public photos, rating, review count, opening hours and visible review snippets from its Google Business Profile. Taproom and brewing photos can be uneven or repetitive, so the review count is often the strongest opening asset. We use the available material without inventing beer names, brewing claims or visitor feedback.

The common mistake

A common mistake is opening with an unlabelled pint photo and waiting too long to explain why someone should visit. Lead with the brewery’s rating and review count, then show the brewing process, taproom and current hours.

  • Taproom photos often show crowded tables or pint close-ups without explaining what the brewery makes differently.
  • Brewing footage needs context, but adding readable details about ingredients, fermentation or serving times takes careful editing.
  • A strong rating and review count can persuade local drinkers, yet they are easy to bury behind weaker photos.

Questions

Which Google Business Profile details work best for a brewery ad?
The most useful details are the rating, review count, current opening hours, taproom photos, brewing images and concise review snippets. Review volume often gives the strongest opening because it shows that local drinkers have already visited. Photos then provide evidence of the brewhouse, bar and seating rather than carrying the whole argument.
What if the brewery’s profile has weak or repetitive photos?
The ad can lead with the rating and review count, then use the clearest available images of brewing equipment, pours and the taproom. It should not imply that a generic pint photo proves a distinctive process. Updating the profile with well-lit brewhouse and taproom images will give later videos better source material.
Can the video focus on our brewing process?
Yes, when the profile contains photos or text that support that focus. The first video uses the site alone, so it will not invent ingredients, methods or beer styles. For later videos, a prompt can guide the edit toward mash, fermentation, packaging or the journey from the brewhouse to the taproom.
What formats can a brewery receive?
The ad can be rendered vertically at 1080x1920 for phone-first placements or horizontally at 1920x1080 for wider displays. Both formats run at 30fps and export as H.264. Audio is normalised to -14 LUFS, while trending sounds are supplied as links so the brewery can attach them natively.

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