Can the video use the photographs already on our brewery website?

Yes. The browser captures the real brewery page, so published images of the brewhouse, tanks, packaged beer, staff and taproom can appear within the cut. The result depends on what the site makes visible and readable, so prominent, well-cropped process and taproom images give the video better source material.

Can we make separate ads for the brewery and the taproom?

Yes. The first video is cut from the site alone, while later videos can take a prompt. You can request one version centred on ingredients, brewing and packaging, then another centred on taproom atmosphere, opening hours, food, tours or an upcoming event, provided the website contains the needed material.

What video files do we receive for brewery campaigns?

Videos can be vertical at 1080x1920 or horizontal at 1920x1080. They render at 30fps in H.264, with audio normalised to -14 LUFS. Vertical suits phone-first placements, while horizontal gives wide brewery interiors, brewing equipment and taproom scenes more room across the frame.

Can a brewery ad use a trending sound?

A trending sound is handed over as a link so you can attach it natively when publishing. It is not baked into the video file, because baked-in audio does not count as using that sound on the platform. The rendered soundtrack itself is scored with synthesised audio and normalised to -14 LUFS.

Put your brewery and taproom in motion

Sizzledraft turns a brewery website into a short video ad using real screenshots, site copy and brand styling. It can highlight the brewing process, beer range, taproom atmosphere and practical details that help people plan a visit.

Opening lines that work here

See where your next pint is brewed.
It connects the visible brewing process to the taproom visit within the first three seconds.
From grain to glass, then straight to the taproom.
It gives the brewery a clear process-led story while ending on the experience customers can visit.
Your weekend pint starts inside this brewery.
It turns brewing footage and taproom details into a direct reason to plan a local visit.

How can a brewery website become a video ad?

Sizzledraft drives a browser through your brewery website and captures the actual page, including the hero, brewing story, beer features, taproom information and any relevant pricing. It then builds scenes using the colours, type and visual cues already present on the site. A useful brewery cut might open on the brewhouse, move through ingredients or fermentation, show the current beer range, and finish with taproom hours or a visit prompt. The first video is cut from the website alone, so the page should make those priorities clear. Later videos accept a prompt, which can steer the cut toward a seasonal release, brewery tour, tap takeover or specific taproom event.

What should a brewery video ad show first?

Lead with the strongest reason to care about this brewery, not a slow logo reveal. For a process-led brewery, that could be the brewhouse, fermentation vessels, local ingredients or a concise line explaining how the beer is made. For a taproom-led campaign, begin with the space, the taps and the experience of drinking close to where the beer was brewed. The next scenes should support that opening with a small number of clear details, such as flagship styles, food availability, opening days or booking information. End with one action that matches the campaign, such as visiting the taproom, checking the current pour list or booking a brewery tour.

How do you keep a long brewery page from making a slow ad?

Choose sections around one purpose before building the cut. A taproom visit ad does not need the full company history, every wholesale format and the complete archive of seasonal beers. It needs the taproom atmosphere, location, opening hours, useful visit details and a clear next step. A brewing-process ad can focus on ingredients, equipment, fermentation and the finished beer, leaving events and stockists for another version. This section picking matters because a full brewery site may contain dozens of strong images and stories, but equal treatment makes the sequence drag. Shorter scenes with one job each keep the video readable and preserve the path from brewery craft to pint or visit.

What the browser actually gets

The browser scrolls the full brewery page and captures real views of the hero, brewing features, beer or visit details, and any pricing shown on the site. Long marketing pages need careful section picking because including every beer, event and process block can make the cut drag.

The common mistake

A common brewery ad mistake is trying to show the full beer range, complete brewing story, every event and all taproom details in one cut. Pick one goal, then use only the process and visit sections that support it.

A brewing process explained across several website sections is difficult to condense into a short sequence without losing what makes the beer distinctive.
Taproom pages often mix opening hours, food details, event listings and booking information, leaving too much competing copy for one video ad.
Long brewery websites can produce a slow cut when every beer, stockist, sustainability claim and taproom section receives equal screen time.

Questions

Can the video use the photographs already on our brewery website?: Yes. The browser captures the real brewery page, so published images of the brewhouse, tanks, packaged beer, staff and taproom can appear within the cut. The result depends on what the site makes visible and readable, so prominent, well-cropped process and taproom images give the video better source material.
Can we make separate ads for the brewery and the taproom?: Yes. The first video is cut from the site alone, while later videos can take a prompt. You can request one version centred on ingredients, brewing and packaging, then another centred on taproom atmosphere, opening hours, food, tours or an upcoming event, provided the website contains the needed material.
What video files do we receive for brewery campaigns?: Videos can be vertical at 1080x1920 or horizontal at 1920x1080. They render at 30fps in H.264, with audio normalised to -14 LUFS. Vertical suits phone-first placements, while horizontal gives wide brewery interiors, brewing equipment and taproom scenes more room across the frame.
Can a brewery ad use a trending sound?: A trending sound is handed over as a link so you can attach it natively when publishing. It is not baked into the video file, because baked-in audio does not count as using that sound on the platform. The rendered soundtrack itself is scored with synthesised audio and normalised to -14 LUFS.

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