Can you make the first video without a written brief?

Yes. The first video is cut from the builder's Google Business Profile alone. The browser collects available project photos, rating, hours and visible review snippets, then the system builds a scene from those assets. Later videos accept a prompt, so you can request an emphasis on extensions, renovations or another service shown by the profile.

What video formats work for builder ads?

Vertical video is 1080x1920 and suits mobile placements that fill the screen. Horizontal video is 1920x1080 and suits wider placements. Both render at 30fps in H.264. Audio is normalised to -14 LUFS, giving the finished project a consistent playback level without changing the factual claims taken from the builder's profile.

Can a trending sound be included in the file?

A trending sound is handed over as a link so you can attach it natively when publishing the builder ad. It is not baked into the rendered file because baked-in audio does not count as using that sound on the platform. The supplied video can still include its own synthesised, normalised audio score.

How much does it cost to make builder videos?

You can buy two videos for $19 or choose eight videos for $39 per month. A builder could use the first cut for a broad profile overview, then use prompted videos to separate extensions, refurbishments, kitchens or exterior work, provided the captured profile contains suitable photos and review evidence for those services.

Put your building work and reviews into motion

Sizzledraft turns a builder's Google Business Profile into a short video ad using real project photos, rating details, hours and review snippets from the live page. It can shape those assets into a project gallery or timeline, with the review count leading when the photos are less persuasive.

Opening lines that work here

See how this extension went from groundwork to handover.
A clear before-to-after timeline helps prospective clients understand the builder's process within the first few seconds.
Trusted by local homeowners across dozens of reviews.
It leads with the review count, which is often the strongest asset on a builder's Google Business Profile.
Planning a renovation? Start with the finished work and the reviews.
It connects a common building enquiry with the two profile elements most likely to support the decision.

How can I turn my builder profile into a video ad?

Provide the URL for your Google Business Profile. Sizzledraft drives a browser at the live page and captures available project photos, your rating, opening hours and visible review snippets. It then uses those real assets and the profile's visual cues to author a short scene, render it frame by frame and score it with synthesised audio. For builders, the clearest structure is often a project gallery or a timeline that moves from groundwork through the main build to the finished room or exterior. The first video is cut from the profile alone. Later videos can follow a prompt, such as focusing on extensions, renovations or completed kitchens. You receive either a 1080x1920 vertical video or a 1920x1080 horizontal video, rendered at 30fps in H.264.

What if my building photos are not my strongest asset?

Lead with the evidence that is strongest on the profile. For many builders, that is the number of reviews rather than the photography. A video can open on the rating and review count, move into a short homeowner review snippet, then use the best available project images to show the type of work completed. This avoids pretending that a mixed gallery is a polished case study. Photos still help when they identify a recognisable job, such as a rear extension, loft conversion or kitchen renovation, but they do not need to carry every second. If the profile lacks progress shots, use a compact gallery instead of claiming a full build timeline. Clear sequencing and accurate on-screen details make a stronger ad than stretching a few finished-room photos too far.

Should a builder video ad use a project gallery or timeline?

Use a timeline when the profile includes distinct stages of the same job, such as excavation, blockwork, roofing, first fix and the completed space. That sequence shows how the work developed and helps a homeowner picture the scope behind the final image. Use a gallery when the photos cover several unrelated jobs or only show finished results. A gallery can group extensions, refurbishments and exterior work without implying that every image belongs to one project. In both formats, add the rating or review count early because it may be more persuasive than the photography. Opening hours can support the closing frame when they are useful for enquiries. Keep every claim tied to what the live profile shows, and choose the format that matches the available evidence rather than forcing a construction story that the images cannot support.

What the browser actually gets

Our browser captures the live profile's project photos, rating, opening hours and visible review snippets. It can arrange construction images as a gallery or timeline, but weak crops and missing progress shots limit the visual story, so the review count may need to carry the opening.

The common mistake

A common mistake is presenting unrelated finished-project photos as one continuous build timeline. Use a gallery for mixed jobs, or build a timeline only when the images clearly show stages of the same project, then lead with the verified review count if it is the stronger asset.

Project photos often show finished rooms but leave out the sequence of groundwork, structural work and final detailing that makes a convincing build timeline.
A strong review count can be buried behind a slow slideshow, even though it may provide better evidence than inconsistent or poorly cropped site photos.
Turning profile photos, opening hours and customer review snippets into a coherent vertical or horizontal ad takes editing time away from quoting and managing jobs.

Questions

Can you make the first video without a written brief?: Yes. The first video is cut from the builder's Google Business Profile alone. The browser collects available project photos, rating, hours and visible review snippets, then the system builds a scene from those assets. Later videos accept a prompt, so you can request an emphasis on extensions, renovations or another service shown by the profile.
What video formats work for builder ads?: Vertical video is 1080x1920 and suits mobile placements that fill the screen. Horizontal video is 1920x1080 and suits wider placements. Both render at 30fps in H.264. Audio is normalised to -14 LUFS, giving the finished project a consistent playback level without changing the factual claims taken from the builder's profile.
Can a trending sound be included in the file?: A trending sound is handed over as a link so you can attach it natively when publishing the builder ad. It is not baked into the rendered file because baked-in audio does not count as using that sound on the platform. The supplied video can still include its own synthesised, normalised audio score.
How much does it cost to make builder videos?: You can buy two videos for $19 or choose eight videos for $39 per month. A builder could use the first cut for a broad profile overview, then use prompted videos to separate extensions, refurbishments, kitchens or exterior work, provided the captured profile contains suitable photos and review evidence for those services.

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