Can it use the project photos already on my building website?

Yes. The browser captures real screenshots from the page, including visible project galleries and featured builds. The result depends on what the site exposes clearly, so large, well-labelled photographs of one completed job usually produce a more coherent sequence than small thumbnails mixed across unrelated project types.

Can the ad explain our construction process?

Yes. A visible timeline can become a sequence covering stages such as consultation, design, approvals, construction and handover. Keep the labels concise on the website and avoid placing essential details inside dense paragraphs, since short scenes need each stage to remain readable while the project imagery is moving.

What video formats do builders receive?

Videos can be rendered vertically at 1080x1920 or horizontally at 1920x1080. They run at 30fps, use H.264 and have audio normalised to -14 LUFS. Choose vertical for phone-first placements and horizontal when the building footage or wide exterior photography needs more room.

How are trending sounds handled?

A trending sound is handed over as a link so you can attach it natively when publishing. It is not baked into the exported file because baked-in audio does not count as using that platform sound. The rendered video still includes scored audio normalised to -14 LUFS.

Show completed builds without editing a video

Sizzledraft turns a builder’s website into a short video ad using real screenshots of project galleries, services, timelines and pricing. It captures the page in a browser, builds scenes from the site’s own visual style and renders the finished ad with scored audio.

Opening lines that work here

See how this empty plot became a finished home.
It gives a builder a clear before-and-after story that can lead directly into project photographs and the build timeline.
Planning a build? Here is what happens after your first call.
It answers an early client concern and creates a natural sequence from consultation through design, construction and handover.
Three details to check before choosing your builder.
It frames service features, workmanship details and completed projects as practical evidence for homeowners comparing building firms.

How can I make a video ad from my building website?

Enter the URL for your building company website. Sizzledraft drives a browser through the page and captures real material such as the hero image, completed-project gallery, service list, build stages and displayed pricing. It then authors scenes using visual tokens taken from the site, including its colours and typography, rather than asking you to rebuild the brand inside an editor. The first video is cut from the website alone. For later versions, you can add a prompt that asks for a tighter focus, such as kitchen renovations, new homes or the journey from design approval to handover. The finished file can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264.

What should a builder show in the first few seconds?

Start with the strongest finished project, a clear transformation or the first meaningful step in the construction timeline. A wide exterior, a completed kitchen or a before-and-after pairing gives homeowners immediate context that generic company introductions do not. Follow it with only the proof needed to support that opening: the type of build, the location if it appears on the page, key workmanship details and the next step for requesting a quote. If the website contains several project galleries, choose one coherent job instead of mixing unrelated extensions, bathrooms and new homes in the same opening. That keeps the ad visually consistent and helps a viewer understand the builder’s relevant experience before the call to action appears.

How do I keep a long builder website from making a slow ad?

Treat the page as a source library, not a script that must appear from top to bottom. Prioritise one strong hero image, a short run of completed-project screenshots, the most relevant service features and a simple construction timeline. Include pricing only when the website states it clearly and the figure helps qualify the enquiry. Repeated calls to action, long company histories, duplicate service cards and every image in a large gallery usually weaken the pace. For the first site-only cut, make sure the page itself puts the best work near the top. For later videos, use a prompt to request a specific route, such as opening with a renovation gallery, moving through the build stages and ending on the quote form.

What the browser actually gets

The browser can capture a full-page scroll plus focused screenshots of the hero, service features, project galleries, timelines and pricing sections. Long marketing pages need careful section selection because showing every service block, testimonial panel and repeated call to action can make the cut drag.

The common mistake

A common mistake is squeezing every service, project and build stage into one ad. Fix it by choosing one project type, showing the strongest gallery images and using only the timeline steps that help a prospective client understand what happens next.

Finished-project photos sit inside a gallery that prospective clients may never open.
Construction timelines and service details take too long to explain in a short social video.
A long building company homepage creates a slow cut when every section is treated as equally important.

Questions

Can it use the project photos already on my building website?: Yes. The browser captures real screenshots from the page, including visible project galleries and featured builds. The result depends on what the site exposes clearly, so large, well-labelled photographs of one completed job usually produce a more coherent sequence than small thumbnails mixed across unrelated project types.
Can the ad explain our construction process?: Yes. A visible timeline can become a sequence covering stages such as consultation, design, approvals, construction and handover. Keep the labels concise on the website and avoid placing essential details inside dense paragraphs, since short scenes need each stage to remain readable while the project imagery is moving.
What video formats do builders receive?: Videos can be rendered vertically at 1080x1920 or horizontally at 1920x1080. They run at 30fps, use H.264 and have audio normalised to -14 LUFS. Choose vertical for phone-first placements and horizontal when the building footage or wide exterior photography needs more room.
How are trending sounds handled?: A trending sound is handed over as a link so you can attach it natively when publishing. It is not baked into the exported file because baked-in audio does not count as using that platform sound. The rendered video still includes scored audio normalised to -14 LUFS.

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