sizzledraft

Show local clients what you build

Sizzledraft turns a builder's local service website into a short video ad using real project galleries, timelines, reviews and contact details. It keeps the phone number and service area visible long enough for prospective clients to read them.

Opening lines that work here

  • Planning a home extension in your area? See how the work unfolds.

    It names a specific building project and uses the timeline to answer an early concern about the process.

  • From empty plot to finished home, watch this local build take shape.

    A visible start-to-finish transformation makes the builder's project gallery useful in the opening seconds.

  • Need a builder nearby? Start with the projects already completed near you.

    It connects local availability with real finished work instead of making a broad claim about quality.

How can I turn my builder website into a video ad?

Paste the URL of your building company website. Sizzledraft drives a browser through the page and captures the material a homeowner needs to judge a local builder: completed projects, stages of construction, services, reviews, service area and phone number. It then authors a scene using the site's own colours, type and other brand tokens, renders it frame by frame and adds synthesised audio. The first video is cut from the site alone, so your project pages need to carry the message. Later videos can accept a prompt, such as focusing on extensions, new builds or renovations. The finished ad can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264.

What should a builder video ad show first?

Start with the finished result or the clearest before-and-after change from a real project gallery. In the next frames, show enough of the sequence to make the work understandable: groundwork, structure, exterior and completed space. If the site includes a project timeline, use it to explain what changed rather than listing every construction stage. Then identify the relevant service, such as loft conversions, extensions or new homes, and state the towns or radius covered. Give the phone number its own readable moment near the end, alongside a direct next step such as requesting a site visit. Builders often squeeze contact details into the final second. That wastes the local interest created by the project because viewers cannot read the number before the video ends.

Can a website video ad help homeowners understand a build timeline?

Yes, when the website documents one project across several stages. A useful ad can move from the original property or plot through structural work to the finished build, using short captions to identify what the viewer is seeing. This helps a homeowner understand the scope behind the final photographs and gives context to services such as extensions, renovations and new builds. The ad should not promise a completion date unless that date appears clearly on the source page and applies to the featured project. Instead, it can present the published sequence of work and direct viewers to ask about their own schedule. Reviews can support the story when they mention communication, site management or completion, but they should remain tied to the wording captured from the builder's website.

What the browser actually gets

Our browser captures the builder's service list, service area, phone number, reviews, project galleries and any published build timelines. Dense gallery pages and contact details can compete for screen time, so the phone number and covered area need dedicated frames that remain visible long enough to read.

The common mistake

A common mistake is ending with the service area and phone number squeezed into one fast, crowded frame. Give each detail clear contrast and enough uninterrupted screen time for a local homeowner to read it.

  • Project galleries contain the strongest proof, but choosing photos that show a clear build progression takes time.
  • Build timelines are difficult to explain quickly without losing viewers in construction detail.
  • Phone numbers and service areas often flash past before local homeowners can read or remember them.

Questions

Will the video use photographs from my building projects?
Yes. The browser captures real images from project galleries on your website and uses them to show completed work or a documented construction sequence. Clear captions, separate project pages and ordered gallery images make it easier to distinguish the original site, the work in progress and the finished result.
How do you make my phone number readable in a short ad?
The phone number should appear on a dedicated contact frame with strong contrast and enough screen time to read. It should not share a crowded frame with several services, a long review and multiple locations. The same applies to the towns, counties or radius your building company serves.
Can I make separate ads for extensions and new builds?
The first video is cut from the website alone, so separate service and project pages help it identify extensions, renovations or new builds accurately. Later videos accept a prompt, allowing you to request a focus on one building service while still using the source material captured from your site.
Can I use a trending sound with my builder video?
Yes. A trending sound is handed over as a link so you can attach it natively when posting the video. It is not baked into the exported file because baked-in audio does not count as using that sound. Other audio is normalised to -14 LUFS.

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