What parts of an insurance broker landing page appear in the video?

The browser captures the page's hero, proof section and primary CTA, such as a quote request or callback form. The video uses those real page elements with the site's colours and typography. It does not need to invent policy screens, insurer documents or claims footage that the landing page does not contain.

What happens when the broker page has only one useful screen?

The edit leans on typography, framing and timing because there is little source footage to vary. A strong cut can separate the comparison message, claims-support point and enquiry CTA into distinct beats. Small policy text, crowded accreditation rows and long forms may not stay readable in a short mobile format.

What file formats and sizes do the insurance ads use?

Vertical videos render at 1080x1920 and horizontal videos at 1920x1080. Both use 30fps H.264 video, with audio normalised to -14 LUFS. This gives brokers a standard vertical file for mobile placements and a horizontal version for placements where a landscape format suits the campaign.

Can an insurance broker use a trending sound with the finished ad?

Yes. Sizzledraft hands over the trending sound as a link so the broker can attach it natively when publishing. The sound is not baked into the video file because baked-in audio does not count as using that sound on the platform. The rendered video's own audio is normalised to -14 LUFS.

Make your broker page work in motion

Sizzledraft turns an insurance broker landing page into a short video ad using real screenshots and the page's own brand styling. The cut focuses on comparison, claims support and a single enquiry CTA, with typography carrying the story when the page offers limited visual material.

Opening lines that work here

Not sure which policy actually fits?
It opens with the comparison question that often brings a prospect to an insurance broker.
A claim is when your broker matters most.
It shifts attention from buying a policy to the practical support clients need during a claim.
Compare the cover, not just the premium.
It addresses the risk of choosing insurance on price while overlooking limits, excesses and exclusions.

How can an insurance broker turn a landing page into a video ad?

Sizzledraft opens the broker's URL in a headless browser and captures the real hero, proof section and primary enquiry CTA. It then builds a scene using the page's colours, type and other brand tokens, renders each frame and adds synthesised audio. For a broker page, the clearest sequence usually starts with the need to compare cover, follows with evidence of claims support, and ends on a quote or callback action. If the page contains only one screen of useful content, typography provides the movement instead of invented footage. The first video is cut from the site alone. Later videos can take a prompt, such as focusing on landlord cover, fleet insurance or claims assistance.

What should an insurance broker video ad say first?

Lead with the decision the prospect is already trying to make. A line such as "Compare the cover, not just the premium" gives the video a clear insurance context and creates room to mention limits, excesses and exclusions without listing every policy detail. The next beat should explain the broker's role, such as reviewing options or helping when a claim occurs. Finish with the same single action shown on the landing page, whether that is requesting a quote, arranging a callback or discussing cover. Avoid opening with a broad promise about peace of mind. It could describe almost any insurance business and does not explain why someone should use a broker rather than choose a policy without guidance.

Can a short video show both policy comparison and claims support?

Yes, if each point has a distinct job in the sequence. Use comparison as the reason to stop scrolling: the broker helps the prospect examine cover, excesses and exclusions rather than treating the cheapest premium as the whole decision. Use claims support as the reason to trust the ongoing relationship: the broker remains relevant when the client needs to understand the process or communicate about a claim. The proof section can support either message when it contains credentials, service details or a clear statement about assistance. End with one enquiry CTA from the page. Trying to add several insurance products, multiple contact routes and detailed policy language usually weakens both messages, especially when the source page offers only one screen of content.

What the browser actually gets

The browser captures the landing page's hero, proof section and main quote or callback CTA as real screenshots. Because many broker pages place most of their message on one screen, the cut relies on paced typography, crops and transitions rather than varied product footage. Dense policy wording and small trust marks may need selective framing to remain legible.

The common mistake

A common mistake is filling the ad with every policy type the brokerage handles, then squeezing comparison, claims support and several contact options into the final seconds. Fix it by choosing one prospect decision, supporting it with one claims-related trust point, and ending on the single quote or callback CTA shown on the landing page.

Explaining the value of comparing policies without crowding the video with insurer names, cover details and exclusions.
Showing that claims support continues after a policy is sold when the landing page contains only a short service statement.
Turning a quote or callback form into a clear video CTA without implying that every visitor will receive the same price or cover.

Questions

What parts of an insurance broker landing page appear in the video?: The browser captures the page's hero, proof section and primary CTA, such as a quote request or callback form. The video uses those real page elements with the site's colours and typography. It does not need to invent policy screens, insurer documents or claims footage that the landing page does not contain.
What happens when the broker page has only one useful screen?: The edit leans on typography, framing and timing because there is little source footage to vary. A strong cut can separate the comparison message, claims-support point and enquiry CTA into distinct beats. Small policy text, crowded accreditation rows and long forms may not stay readable in a short mobile format.
What file formats and sizes do the insurance ads use?: Vertical videos render at 1080x1920 and horizontal videos at 1920x1080. Both use 30fps H.264 video, with audio normalised to -14 LUFS. This gives brokers a standard vertical file for mobile placements and a horizontal version for placements where a landscape format suits the campaign.
Can an insurance broker use a trending sound with the finished ad?: Yes. Sizzledraft hands over the trending sound as a link so the broker can attach it natively when publishing. The sound is not baked into the video file because baked-in audio does not count as using that sound on the platform. The rendered video's own audio is normalised to -14 LUFS.

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