sizzledraft

Make your brokerage page work harder in video

sizzledraft turns an insurance broker's public LinkedIn company page into a short video ad. It captures visible brand and company details, then builds a scene focused on services such as policy comparison and claims support.

Opening lines that work here

  • Renewal due? Compare cover before you commit.

    It addresses a timely decision and leads naturally into the broker's policy comparison service.

  • A claim should not leave you chasing every update.

    It turns claims administration into a recognisable client problem that the brokerage can help manage.

  • Your business changed. Does your insurance still fit?

    It gives commercial prospects a concrete reason to ask the broker for a fresh comparison.

How can an insurance broker make a video from a LinkedIn company page?

Give sizzledraft the URL of your brokerage's LinkedIn company page. A headless browser visits the public page and captures the visible banner, logo, about text and employee count. Those materials provide the brand colours, wording and company context for the first video, which is cut from the page alone. The scene can lead with a client need such as comparing business cover before renewal, then move to the brokerage's support during a claim. The finished file can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264. Later videos can accept a prompt, letting you focus on a particular insurance line, renewal issue or claims-support message.

What should an insurance broker say in a LinkedIn video ad?

Start with a decision the prospect already faces. For comparison work, ask whether their current cover still fits the way the business operates, then explain that the broker can review options and help clarify differences. For claims support, focus on the work clients want help with, such as understanding the process, preparing information and following progress. Avoid promising savings, universal acceptance or a successful claim outcome unless the brokerage can substantiate that statement. The LinkedIn company page supplies the brokerage's own public description, so the video can stay close to its stated services. A clear next step, such as requesting a cover review or discussing a claim, gives the viewer one relevant action.

Can a LinkedIn video use a trending sound for an insurance campaign?

Yes, but the sound should be attached inside the social platform when the video is posted. sizzledraft hands over a link to the relevant trending sound instead of baking it into the exported file, because baked-in audio does not count as using that sound natively. This matters when a brokerage wants a current format without weakening a serious message about cover comparison or claims support. The rendered video's own audio is normalised to -14 LUFS, giving speech and scoring a consistent playback level. Before publishing, check that the selected sound suits the subject. A light renewal reminder may tolerate a playful track, while guidance for clients dealing with a claim usually needs a restrained choice.

What the browser actually gets

Our browser can capture the public LinkedIn company shell, including the banner, logo, about text and visible employee count. LinkedIn's login wall can hide deeper page content, posts and some company details, so the first video uses only what is publicly available rather than implying access to restricted material.

The common mistake

A common mistake is listing every insurance product in one video, which leaves comparison and claims support buried in small text. Fix it by choosing one client moment, such as an upcoming renewal or an active claim, and building the hook, explanation and call to action around that single need.

  • Explaining how policy comparison helps clients without turning the video into a list of insurers or dense policy language.
  • Showing the practical value of claims support when client cases, documents and outcomes are confidential.
  • Keeping every frame consistent with the brokerage's LinkedIn banner, logo and company positioning when no separate creative kit is available.

Questions

Will the video show details from our LinkedIn company page?
It can use details visible on the public company shell, including your brokerage's banner, logo, about text and employee count. If LinkedIn places posts or company information behind its login wall, sizzledraft cannot rely on that material. The first cut stays grounded in the public page content it can capture.
Can we make one video about comparison and another about claims support?
Yes. The first video is cut from the LinkedIn company page alone, so its message depends on the services stated publicly there. Later videos accept a prompt, which can direct one version toward comparing cover at renewal and another toward the brokerage's role in guiding clients through a claim.
Which video format should an insurance broker use on LinkedIn?
Horizontal 1920x1080 suits the conventional LinkedIn feed and company-page presentation, while vertical 1080x1920 gives more screen space on a phone. Both formats render at 30fps in H.264. Choose based on placement, then keep the comparison or claims-support message readable within the opening frames.
How much does it cost to create brokerage video ads?
You can buy two videos for $19 or choose eight videos for $39 per month. That allows a brokerage to test distinct messages, such as commercial cover comparison, renewal reviews and claims support, without forcing several services into one short ad. Use each video for one client problem and one next step.

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