Can the video show that we compare insurance policies?

Yes, when the website clearly explains the broker's comparison process. The cut can show headings, policy features and service copy from those sections. It should not claim access to every insurer or promise the cheapest policy unless the broker's approved website states that accurately and the claim is permitted.

Can the ad focus on claims support rather than policy sales?

Yes. A claims-focused cut can open with the moment a client discovers damage, loss or interruption, then show the site's claims-help section and contact route. The wording should describe the broker's real role, such as helping prepare information, communicating during the process or guiding the client through next steps.

What happens if our broker website covers many insurance types?

The full page can be captured, but showing every section usually makes the video drag. Pick one audience and one decision, such as renewal cover for trades, property owners facing a claim or families comparing home insurance. Later videos can use prompts to create focused cuts for the other policy categories.

Does the exported video include a trending sound?

Trending sounds are handed over as a link for the broker or agency to attach natively on the posting platform. They are not baked into the H.264 file because baked-in audio does not count as using that sound. The video's own audio is normalised to -14 LUFS.

Show clients how you compare cover and support claims

Sizzledraft turns an insurance broker website into a short video ad using real screenshots, page content and brand styling from that site. The video can focus on policy comparison and claims support, helping prospective clients understand why they should use a broker.

Opening lines that work here

Not sure which policy wording actually fits your risk?
It opens with the reason clients seek a broker: comparing cover details, exclusions and suitability rather than choosing on price alone.
A claim is the wrong time to discover what your policy excludes.
It connects policy comparison with the moment cover matters most and creates a natural lead-in to claims support.
Your business changed. Does your insurance still match it?
It gives commercial insurance prospects a concrete reason to review existing cover with a broker.

How can an insurance broker turn a website into a video ad?

Sizzledraft drives a browser through the broker website and captures real page screenshots, including the hero, service features, pricing when published and selected sections from the full-page scroll. It then builds scenes using the site's own colours, type and visual styling. For a broker, the strongest cut usually follows one clear path: identify a cover question, show that policies can be compared, then explain how the team helps when a claim occurs. The first video is cut from the website alone, so its headings and page structure matter. Later videos accept a prompt, making it easier to create separate versions for business insurance, home cover, renewals or claims support without mixing every service into one ad.

What should an insurance broker video ad show first?

Start with the client decision, not a general introduction to the brokerage. A commercial broker might open with whether current cover still reflects new staff, equipment or premises. A personal lines broker might lead with comparing limits, excesses and exclusions before renewal. The next scene should show the relevant comparison or advice section from the website, followed by a clear explanation of claims support. Avoid opening with a logo animation or a list of every policy type. Prospects need to understand the broker's role quickly: reviewing needs, comparing suitable options and helping with the process when a claim is made. Keep qualifications, insurer relationships and regulatory wording accurate to what the website actually states.

Which video format works for insurance broker ads?

Use vertical 1080x1920 for placements built around a phone screen and horizontal 1920x1080 for wider placements or embedded website video. Both render at 30fps in H.264, with audio normalised to -14 LUFS. The choice should follow the destination and the amount of policy detail that must remain readable. Vertical works well for a single renewal question, a claims-support message or one business insurance risk. Horizontal gives comparison tables, service panels and longer broker headings more room. If a trending sound is relevant, Sizzledraft hands it over as a link so it can be attached natively during posting. It is not baked into the file because baked-in audio does not count as using that sound.

What the browser actually gets

The browser can capture a full-page scroll plus the hero, service features and pricing sections shown on the broker website. Long marketing pages need careful section picking, especially when personal insurance, commercial insurance and claims help share one page, or the finished cut can drag and lose its comparison message.

The common mistake

A common mistake is listing motor, home, landlord, fleet and liability cover in one fast ad. Fix it by choosing one insurance decision, showing the relevant comparison evidence and ending with the specific claims or contact support that follows.

Explaining policy comparison quickly without implying that every insurer, policy or price has been checked
Showing the practical value of claims support before a prospective client has experienced a claim
Turning a long broker website covering several insurance types into one focused video without dragging through unrelated sections

Questions

Can the video show that we compare insurance policies?: Yes, when the website clearly explains the broker's comparison process. The cut can show headings, policy features and service copy from those sections. It should not claim access to every insurer or promise the cheapest policy unless the broker's approved website states that accurately and the claim is permitted.
Can the ad focus on claims support rather than policy sales?: Yes. A claims-focused cut can open with the moment a client discovers damage, loss or interruption, then show the site's claims-help section and contact route. The wording should describe the broker's real role, such as helping prepare information, communicating during the process or guiding the client through next steps.
What happens if our broker website covers many insurance types?: The full page can be captured, but showing every section usually makes the video drag. Pick one audience and one decision, such as renewal cover for trades, property owners facing a claim or families comparing home insurance. Later videos can use prompts to create focused cuts for the other policy categories.
Does the exported video include a trending sound?: Trending sounds are handed over as a link for the broker or agency to attach natively on the posting platform. They are not baked into the H.264 file because baked-in audio does not count as using that sound. The video's own audio is normalised to -14 LUFS.

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