Does the first cafe video need a written brief?

No. The first video is cut from the cafe website alone. The system uses visible coffee photos, menu details, seating, opening hours, location information and brand tokens it can capture. A focused homepage helps it choose a clearer story. Later videos can use a prompt to emphasise coffee craft, laptop-friendly seating or a morning commute stop.

What video format will my cafe receive?

The video is rendered at 30fps and exported as H.264. Vertical output is 1080x1920 for phone-first placements, while horizontal output is 1920x1080. Audio is normalised to -14 LUFS. Choose the orientation based on where the cafe will publish the ad and how its drink, counter and seating photos are framed.

What should be visible on a cafe website before capture?

Show current opening hours, the address, recognisable coffee photography and the details customers use to choose a visit. If workspace matters, include honest information about seating, Wi-Fi, sockets or laptop restrictions. If coffee quality leads the story, name the beans, roaster, brewing method or signature drinks instead of relying only on a generic cup photo.

How much does it cost to make cafe video ads?

The available options are $19 for two videos and $39/month for eight. A cafe could use the first pair to test distinct reasons to visit, such as a carefully made morning coffee and a practical place to work. The monthly option can support separate edits for drinks, seating, weekday routines and changing menu pages.

Show what a morning at your cafe feels like

Sizzledraft turns a cafe website into a short video ad using real page screenshots, brand tokens and synthesised audio. The first video is cut from the site alone, while later videos can follow a prompt about coffee quality, workspace or a morning ritual.

Opening lines that work here

Your first coffee should be worth leaving home for.
It connects coffee quality to the familiar decision of where to begin the morning.
Coffee, Wi-Fi and a table before your first call.
It quickly frames the cafe as a practical workspace for customers planning a workday.
Make this your stop between the alarm and the office.
It places the cafe inside a specific morning ritual rather than showing an isolated cup.

How can a cafe turn its website into a video ad?

Sizzledraft drives a headless browser through the cafe website and captures real screenshots of useful material such as espresso photography, menu highlights, seating, opening hours and the location page. It then uses the site’s own colours, type and other brand tokens to author a scene around those captures. The video is rendered frame by frame at 30fps and exported as H.264. Vertical output is 1080x1920, while horizontal output is 1920x1080. Synthesised audio is normalised to -14 LUFS. The first video is cut from the website alone, so clear coffee images and current visitor information matter. Later videos can accept a prompt focused on a pour-over, a laptop-friendly table or the walk from the station.

What should a cafe video ad show first?

Lead with the reason someone would choose this cafe today. For a coffee-quality ad, open on the strongest real image of an espresso, filter coffee or beans, then support it with a named drink or preparation detail found on the site. For a workspace ad, show the seating before mentioning Wi-Fi, sockets or opening hours, and include only amenities the page confirms. For a morning-routine ad, build a short sequence around arrival, ordering and the first sip, using the cafe’s location and opening time to make the visit feel practical. Avoid opening with a logo over an empty background. A customer comparing breakfast stops needs immediate evidence of the coffee, room or routine the ad promises.

Can a cafe use trending sounds in these ads?

A cafe can use a trending sound, but it should be attached inside the social platform rather than baked into the exported video. Sizzledraft hands the sound over as a link so the cafe can add it natively when posting. This matters because baked-in audio does not count as using that sound on the platform. The visual edit can still match the intended pace, whether it follows espresso preparation, a quiet desk setup or the morning queue. The exported file uses synthesised audio normalised to -14 LUFS, which provides a usable scored version outside that platform workflow. Before publishing, check that the native sound suits the cafe’s atmosphere and does not overwhelm details such as opening hours, drink names or directions.

What the browser actually gets

The browser can capture real menu items, coffee photography, opening hours, location details, seating images and visible brand colours from a cafe website. It may struggle with photos hidden inside interactive galleries, embedded booking tools, login walls or pages that reveal key details only after a location is selected.

The common mistake

A common mistake is showing a slow montage of attractive cups without explaining why someone should visit this cafe. Fix it by choosing one concrete promise, such as a named coffee, a verified laptop-friendly workspace or an early opening time, and show the website evidence in the first few seconds.

Coffee quality is difficult to communicate when the website only has static photos of cups, beans and brewing equipment.
Workspace ads need to show seating, tables, Wi-Fi details and opening hours without promising an experience the cafe cannot support.
Morning-routine videos need a clear sequence, but menus, location details and atmosphere photos often sit on separate pages.

Questions

Does the first cafe video need a written brief?: No. The first video is cut from the cafe website alone. The system uses visible coffee photos, menu details, seating, opening hours, location information and brand tokens it can capture. A focused homepage helps it choose a clearer story. Later videos can use a prompt to emphasise coffee craft, laptop-friendly seating or a morning commute stop.
What video format will my cafe receive?: The video is rendered at 30fps and exported as H.264. Vertical output is 1080x1920 for phone-first placements, while horizontal output is 1920x1080. Audio is normalised to -14 LUFS. Choose the orientation based on where the cafe will publish the ad and how its drink, counter and seating photos are framed.
What should be visible on a cafe website before capture?: Show current opening hours, the address, recognisable coffee photography and the details customers use to choose a visit. If workspace matters, include honest information about seating, Wi-Fi, sockets or laptop restrictions. If coffee quality leads the story, name the beans, roaster, brewing method or signature drinks instead of relying only on a generic cup photo.
How much does it cost to make cafe video ads?: The available options are $19 for two videos and $39/month for eight. A cafe could use the first pair to test distinct reasons to visit, such as a carefully made morning coffee and a practical place to work. The monthly option can support separate edits for drinks, seating, weekday routines and changing menu pages.

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