sizzledraft

Put your food and events in motion

Sizzledraft turns a caterer's website into a short video ad using real event photography, menu details and the site's own brand styling. It captures the page in a headless browser, builds and renders the scenes frame by frame, then scores the finished video with synthesised audio.

Opening lines that work here

  • Planning an event where the food has to impress?

    It speaks to hosts choosing a caterer for both presentation and guest experience.

  • From welcome canapés to the last plate cleared.

    It frames the caterer's menu range as a complete event journey rather than a list of dishes.

  • See what your next event could look like.

    It gives event photography a practical role by helping viewers imagine the catering at their own venue.

How do I turn my catering website into a video ad?

Start with a page that shows the kind of booking you want, such as wedding catering, corporate lunches or private dining. Sizzledraft drives a headless browser through that page and captures real screenshots, including plated dishes, buffet spreads, table settings, menu headings and enquiry prompts that are visible on the site. It then uses the site's colours, type and other brand tokens to author a short scene around those captures. The first video is cut from the website alone, so the source page should make the event type and menu range clear. Later videos accept a prompt, which can focus the edit on details such as seasonal canapés, staffed service or a particular event format.

What should a caterer's video ad show first?

Lead with the strongest photograph that shows food in the context of a real event. A close-up dish can look attractive, but a busy canapé reception, finished wedding table or well-presented corporate buffet also shows scale, service and atmosphere. Follow it with a short sequence that proves range without reading out the whole menu: for example, welcome bites, a main course and dessert, or breakfast trays, working lunch and evening reception. Keep dietary options or service details on screen only when the website supports them. End with the enquiry action already used by the site, such as requesting a menu or checking availability, so viewers know the next step after seeing the food.

Which video format works for catering promotions?

Choose the format based on where the catering ad will appear. Vertical video renders at 1080x1920 and suits placements where viewers hold a phone upright. Horizontal video renders at 1920x1080 and gives wide banquet tables, buffet layouts and venue photography more room. Both formats render at 30fps in H.264, with audio normalised to -14 LUFS. A useful edit should preserve the subject of each photograph rather than forcing every image into the same crop, especially when a table spread runs across the frame. If you want to use a trending sound, Sizzledraft hands it over as a link so you can attach it natively. It is not baked into the exported file.

What the browser actually gets

The browser can capture visible event galleries, menu headings, service descriptions, enquiry prompts, logos, colours and typography from a catering website. It can struggle with images hidden inside sliders, galleries that load only after interaction, embedded social feeds, password-protected menus and downloadable PDFs that are not presented on the page.

The common mistake

A common mistake is packing every menu category into one fast ad, which turns distinctive food into a hard-to-read list. Choose one event type, show three or four visually different moments from that service, and let the photography prove range before ending on a clear enquiry action.

  • Strong event photographs sit across gallery pages, menu pages and venue case studies, making it difficult to shape them into one clear video story.
  • A wide menu range can become a rushed list that gives viewers no reason to picture the food at their own wedding, office lunch or private party.
  • Food photos often vary in lighting, crop and orientation, so a vertical ad can cut off platters, table settings or serving staff.

Questions

Can the first video focus on wedding catering?
Yes, if the source page clearly presents wedding catering through relevant event photographs, menu headings and service details. The first video is cut from the site alone, so a dedicated wedding page gives the edit better material than a general homepage mixing weddings, office lunches and private parties.
Will the video include dishes from my menus?
It can show menu names, dish descriptions and food photography that the browser can access on the page. It will not invent dishes that are missing from the site. For a useful result, place representative canapés, mains, desserts and dietary choices directly on the relevant service page rather than only inside a downloadable menu PDF.
What happens if my event photos are inside a gallery?
Visible gallery images can be captured, but sliders and images that load only after extra interaction may be harder to collect reliably. Put several strong event photographs directly on the page, with useful crops and descriptive headings, so the video can show food presentation, room setup and staffed service without depending on a hidden gallery state.
Can I make another ad for a different catering service?
Yes. After the first video, later videos accept a prompt. You can ask for an edit centred on corporate breakfast delivery, wedding canapés, private dining or another service already supported by your site content. The prompt guides the focus, while the page remains the source for photography, menus and brand styling.

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