sizzledraft

Video Ads Built From Your Clinic's Own Results Page

Sizzledraft reads a dermatology clinic's website and turns the before-and-after photos, provider bios, and credential badges already on the page into a video ad. It captures real screenshots from the site, arranges them using the clinic's own colors and fonts, and renders a 1080x1920 or 1920x1080 video with normalized audio. The first video is free to generate from the URL alone; later ones let you add a prompt to emphasize a specific treatment or provider.

Opening lines that work here

  • Board-certified. Fellowship-trained. See the results.

    Leads with the two things dermatology patients screen for before booking: credentials and visible proof, in that order.

  • This is what 12 weeks of treatment actually looks like.

    Sets a concrete timeframe, which matters for skin treatments where patients want to know how long results take.

  • Meet the dermatologist behind these results.

    Pairs a named clinician with visible outcomes, which builds trust faster than results shown without attribution.

How do I make a video ad without using real patient photos?

If your site's before-and-after gallery only includes results from consenting, published patients, those photos are fair to use since they're already public on your own site. Sizzledraft only pulls what's visible on the page, so if a photo isn't posted publicly, it won't appear in the video. For treatments where you don't have consented photos yet, the tool can build a video around provider credentials, service descriptions, and clinic photos instead, saving the results-focused version for once you have gallery images ready.

Can I show my board certification in the ad?

Yes. If your board certification, fellowship, or affiliation logos appear anywhere on your site, such as in the footer or on a provider bio page, the capture process picks them up as part of the scene. On the paid tier you can add a prompt like 'emphasize Dr. Patel's board certification and 15 years of practice' to make sure that detail gets priority placement rather than getting lost among other page elements.

How long should a dermatology clinic's video ad be?

Most clinic ads run 15 to 30 seconds, long enough to show a credential, a before-and-after pair, and a service name without losing the viewer. Vertical 1080x1920 works for Instagram and TikTok placements where patients often research providers; horizontal 1920x1080 suits a waiting room screen or a website embed. The render is fixed at 30fps in H.264 either way, so the choice comes down to where the ad will run, not the format's quality.

What the browser actually gets

On a dermatology clinic site, the browser reliably captures static before-and-after image pairs, provider headshots, and credential logos (board seals, medical school names) that sit directly in the page HTML. It struggles with before-and-after sliders that require a drag interaction to reveal the second image, and with embedded video testimonials that need a play click, since those need explicit handling rather than a plain screenshot.

The common mistake

Clinics often open the ad with the building exterior or a logo animation before showing any results or credentials, which loses viewers before the point lands. Lead with the before-and-after pair or the board certification badge in the first three seconds, and save the clinic name and location for the closing frame.

  • Before-and-after photo pairs are often stored in sliders or lightboxes that don't screenshot cleanly, so the clinic ends up with static images that don't convey the transformation.
  • Provider credentials (board certification, fellowship training, years in practice) are scattered across an About page and a separate bios page, so the clinic never combines them into one persuasive clip.
  • Patient privacy rules mean clinics can't use real patient voices or names in ads, so they default to generic stock footage that doesn't show their actual results.

Questions

Will the video use my actual patient before-and-after photos?
Only the ones already published on your website. Sizzledraft captures screenshots of your live page, so if a before-and-after pair is posted publicly on your gallery, it can appear in the video. Nothing is pulled from private records or unpublished files.
Can the ad highlight a specific provider instead of the whole clinic?
Yes, starting from the second video. The first video is generated from the URL alone using whatever's on the page. From there, a prompt like 'focus on Dr. Reyes and her acne scarring results' directs which provider and treatment get emphasis in the scene.
Does the audio work for a clinic's Instagram Reels?
Audio is normalized to -14 LUFS and rendered into the file, which works fine as a baseline track. If you want to use a specific trending sound for Reels, we hand you a link to attach it natively on the platform, since a baked-in trending sound doesn't count as using that sound for platform purposes.
What if my before-and-after gallery uses a slider widget?
Slider widgets that require a drag to reveal the after photo can be missed by the capture since it takes static screenshots. Static side-by-side image pairs on the page capture reliably. If your gallery is slider-only, consider adding a static comparison image alongside it for the best results in the video.

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