Can this show our braces timeline and our Invisalign timeline as two different ads?

Yes. The first video is cut from your site as a whole, but starting with the second you can prompt it to focus on one treatment path, for example just the Invisalign stages, using the same screenshots and brand colors already pulled from your site.

Do you add trending TikTok sounds to our video for teen patients?

We hand over a link to the trending sound so you attach it natively on the platform, which keeps the sound's reach intact. Baking audio into the file directly does not count as using that sound, so we don't do it that way.

What if our site doesn't have a before-and-after gallery yet?

The first video is still built from whatever is on the site, timeline pages, staff photos, office shots, and branding. Once you add a gallery, run a second video and prompt it to pull those new images in.

What size video do we get for Instagram Reels versus our waiting room TV?

Reels, TikTok, and Stories get a 1080x1920 vertical cut. Waiting room screens or YouTube get a 1920x1080 horizontal cut. Both render at 30fps in H.264 with audio normalized to -14 LUFS.

Show Your Treatment Timeline Before They Scroll Past

Sizzledraft turns an orthodontist's own website, including treatment timeline pages and smile galleries, into a short video ad without any filming. It captures real screenshots of the practice's actual site, builds a scene from the practice's own colors and images, and renders it as a vertical or horizontal video with normalized audio, ready to run for teen patients and the parents booking for them.

Opening lines that work here

6 months in braces. 6 months to show off.
Anchors the ad in a concrete, ortho-specific timeframe instead of a vague smile promise, which is what actually makes a teen stop scrolling.
Invisalign your group chat won't even clock.
Uses the language teens actually use about visibility and social judgment, not clinical terms like clear aligners.
From crooked smile to camera-ready by prom.
Ties the treatment timeline to a real teen milestone, giving parents and teens a concrete deadline to book around.

How do you turn a 12 month Invisalign timeline into a 20 second video?

We pull the milestones already listed on the treatment page, usually consult, fitting, mid-treatment check, and final reveal, and sequence real screenshots from the site in that order with short timestamp-style overlays. The first video is cut from the site alone, so it will follow whatever stages your timeline page already describes. On a second or later video you can prompt it to compress a longer plan, say 18 months of braces, into three visual beats instead of six, which keeps a 1080x1920 vertical cut fast enough for a teen scrolling Reels or TikTok.

Can you use our before-and-after smile gallery in the ad?

Yes, as long as those images already load as normal content on the public site rather than sitting behind a consent click-through or a JavaScript lightbox the browser can't trigger. We only use what the practice has already published, so the consent decision stays with the practice, not with us. If your gallery is gated or loads only on click, tell us in the prompt on a later video and we can work from staff photos, office shots, and timeline graphics instead.

Will this work for reaching teens on Instagram and parents on Facebook at the same time?

We render 1080x1920 for Reels, TikTok, and Stories, and 1920x1080 for YouTube or a waiting room TV loop, both at 30fps H.264 with audio normalized to -14 LUFS. The first video is built straight from your site's own tone. For later videos you can prompt a teen-facing cut that leans on the milestone and social angle, and a separate parent-facing cut that leans on the timeline and logistics, then attach a trending sound link natively on the teen version instead of baking it into the file.

What the browser actually gets

For an orthodontist site, the browser reliably pulls the practice's logo, color palette, treatment timeline graphics, and any smile gallery images that load as normal HTML, plus staff and office photos. It struggles with before-and-after sliders that only render on hover or click, and with treatment timelines that some ortho templates embed as a PDF or downloadable chart instead of on-page text.

The common mistake

A common mistake is opening the ad on a close-up appliance or bracket shot, which reads as dental fear content and makes teens swipe away in the first second. Fix it by opening on the timeline or milestone framing, the day count or the prom deadline, and saving any clinical detail for the middle of the video once attention is already held.

Before-and-after gallery photos are consent-sensitive, so front desk staff end up hand-cutting clips in iMovie between patients instead of trusting a generic tool with them.
Explaining a 12 to 18 month Invisalign or braces timeline in a 15 second ad without it sounding like a scripted consent form.
Teen patients and their scrolling parents swipe past anything that looks like clinical dental content, but most ortho sites are built from stock smile photography, not scroll-stopping footage.

Questions

Can this show our braces timeline and our Invisalign timeline as two different ads?: Yes. The first video is cut from your site as a whole, but starting with the second you can prompt it to focus on one treatment path, for example just the Invisalign stages, using the same screenshots and brand colors already pulled from your site.
Do you add trending TikTok sounds to our video for teen patients?: We hand over a link to the trending sound so you attach it natively on the platform, which keeps the sound's reach intact. Baking audio into the file directly does not count as using that sound, so we don't do it that way.
What if our site doesn't have a before-and-after gallery yet?: The first video is still built from whatever is on the site, timeline pages, staff photos, office shots, and branding. Once you add a gallery, run a second video and prompt it to pull those new images in.
What size video do we get for Instagram Reels versus our waiting room TV?: Reels, TikTok, and Stories get a 1080x1920 vertical cut. Waiting room screens or YouTube get a 1920x1080 horizontal cut. Both render at 30fps in H.264 with audio normalized to -14 LUFS.

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