sizzledraft

Show the recovery, not just the clinic

Sizzledraft turns a physiotherapy clinic's website into a short video ad by capturing real screenshots of the site, then building a scene around exercise demonstrations and recovery timelines using the clinic's own brand colors and fonts. The first video is generated from the URL alone, and each additional video can be shaped with a prompt describing a specific treatment or condition. Videos render at 1080x1920 or 1920x1080, 30fps, with audio normalized to -14 LUFS.

Opening lines that work here

  • Six weeks after surgery, this is what your knee should be able to do.

    Sets a concrete recovery milestone in the first line, which speaks directly to the anxiety of not knowing if healing is on track.

  • Your shoulder pain has a timeline. Here's what week one through week eight looks like.

    Frames recovery as a plan instead of an open-ended problem, which is what patients searching for a physio actually want to hear.

  • This is the exercise your physiotherapist wishes every patient did at home.

    Uses the demo focus to imply insider knowledge, which pulls attention toward the actual movement shown in the next frame.

Can I show a specific exercise demo in my physio clinic's video ad?

Yes, but it depends on what's already on your site. The first video is built entirely from your URL, so if your site has a page with annotated exercise images, like a shoulder mobility series or a post-op stretching routine, those screenshots become the basis of the scene. For every video after the first, you can add a prompt naming the exact exercise or condition, such as 'rotator cuff rehab' or 'ACL return to sport', and the scene is rebuilt around that focus using the same images and brand tokens from your site.

How do you turn a recovery timeline into a video?

If your site has a timeline graphic or a page describing phases of recovery, like week one, week four, week eight, we capture that content as part of the screenshot pass and structure the video's pacing around those milestones. The first video works with whatever timeline content already exists on the page. For later videos, a prompt can specify which condition's timeline to feature, for example a knee replacement schedule versus a rotator cuff schedule, so the pacing matches that specific recovery arc rather than a generic one.

Will the video ad work for both sports rehab and post-surgical patients?

It can, as long as your site has content for both, or you generate separate videos for each. Since the first video pulls from the site as a whole, a clinic serving multiple populations will get a general scene by default. From the second video onward, a prompt can narrow the focus, for example 'sports rehab for runners' or 'post-surgical hip recovery', which changes which screenshots and copy get emphasized so each ad speaks to one patient type instead of blending them together.

What the browser actually gets

Our headless browser reliably captures a clinic's logo, color palette, hero imagery, and any exercise photos or timeline infographics embedded directly on the page. It struggles with movement demos that only exist as autoplay video embeds, since we work from screenshots rather than video frames, and with recovery timelines delivered as downloadable PDFs rather than rendered page content.

The common mistake

The most common mistake is leaning on a generic stretching stock photo instead of a real annotated image from the clinic's own exercise library, which makes the ad look like it could belong to any physical therapy practice. Fix: build out an exercise library or patient education page with real labeled images before generating the ad, since sizzledraft pulls directly from what's already live on the site.

  • Patients want to see the actual movement or exercise being demonstrated, not stock photos, but clinics have no video editor on staff to cut that footage.
  • Recovery timelines like '6 weeks post-ACL' are hard to turn into a moving ad, and physios don't have time to storyboard week-by-week milestones.
  • Showing real patient before-and-afters raises privacy concerns, so clinics fall back on generic stretching stock footage that doesn't reflect their actual specialty, whether that's sports rehab, geriatric care, or post-surgical recovery.

Questions

Can I add a trending sound to my physiotherapy ad?
Yes. We hand over a link to the trending sound so you can attach it natively on the platform you're posting to. Audio baked directly into the video file is normalized to -14 LUFS but doesn't count as using that trending sound.
Does the video show real footage of my patients doing exercises?
No. We capture screenshots from your existing site, not new patient video. If your site already has photos of exercises or demonstrations, those appear in the ad. If it doesn't, the video works from whatever imagery and copy is actually present on the page.
How many videos do I get for $19?
Two videos for $19. The first is cut from your site alone, and the second can include a prompt, for example naming a specific treatment area or recovery phase you want featured.
Can I make separate videos for different specialties like pediatric or sports rehab?
Yes. The first video is built from your site as a whole, but each one after that accepts a prompt, so you can generate a version focused on pediatric care and another focused on sports rehab. The $39 a month plan includes eight videos, enough to cover several specialties.

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