Can the Reel use photographs from a live property listing?

Yes, when the photographs are visible on the public listing page, the browser can capture them as real page screenshots. Put the strongest images and essential details on the loaded page. Images hidden behind a login or an unresponsive carousel may not be available during capture.

Can I make separate ads for tenants and landlords?

Yes. The first video is cut from the letting agent’s site alone, so the source page determines whether it centres on a property or management service. Later videos accept a prompt, which can direct one version towards tenant enquiries and another towards landlord instructions.

What should I check before posting a property Reel?

Check the monthly rent, deposit, bedroom count, furnished status, availability date and viewing link against the current listing. Also confirm that the property remains available. Fast-moving lettings information can change after capture, and an outdated Reel wastes tenant enquiries and creates avoidable admin.

How should a letting agent use a trending sound?

Use the supplied sound link to attach the track natively inside Instagram when publishing the Reel. The sound is not baked into the H.264 file because Instagram would not treat baked-in audio as use of that trending sound. Review the track before pairing it with a property or management message.

Fill tenancies and win landlord instructions

Sizzledraft turns a letting agent’s website into a 1080x1920 Instagram Reels ad using real page screenshots and the site’s own brand styling. The video can promote available homes to tenants or show landlords how the agency manages viewings, compliance and day-to-day issues.

Opening lines that work here

Still available, but probably not for long
It gives active tenants an immediate reason to check the rent, location and viewing details.
Your next tenant could already be scrolling
It connects the landlord’s concern about vacancy with the agency’s ability to market the property quickly.
One repair request. No landlord runaround.
It turns property management into a concrete situation that landlords recognise and want handled.

How can letting agents make Reels that generate tenant enquiries?

Start with the details that decide whether a tenant keeps watching: area, monthly rent, number of bedrooms and availability date. Follow with real screenshots of the listing, including the strongest room, exterior and any feature that matters locally, such as parking, a garden or access to a station. End with one clear action, such as booking a viewing through the agency website. Sizzledraft captures those details from the live property page and arranges them into a 1080x1920 video at 30fps. The first video is cut from the site alone, so an accurate, current listing matters. Later videos can accept a prompt, letting the agent emphasise tenant speed, a particular feature or a viewing deadline.

How do I advertise property management services to landlords?

Show the work behind management instead of saying the agency offers peace of mind. A useful Reel can move through tenant enquiries, viewing coordination, referencing, move-in, maintenance reporting and landlord updates, using the relevant service pages as evidence. Keep each frame focused on one responsibility so landlords can see what the fee covers and where the agency removes day-to-day work. The browser captures the agency’s real management copy, brand colours, typography and visible page imagery, then authors a scene around those materials. A later video can use a prompt to focus on a specific instruction goal, such as reducing void time or handling repairs. Finish with a direct invitation to request a rental appraisal or discuss management.

What video format should a letting agent use for Instagram Reels?

Use a vertical 1080x1920 file so listing photographs, rent and calls to action fill the Reels screen without side borders. Sizzledraft renders at 30fps in H.264 and normalises its audio to -14 LUFS. Keep essential text away from the outer edges, where Instagram interface elements can compete with the property details. If a relevant trending sound is available, it is handed over as a link so the agent can attach it natively when posting. It is not baked into the exported file because baked-in audio does not count as using that sound on the platform. Before publishing, confirm that the rent, deposit, availability, property status and viewing route still match the live listing.

What the browser actually gets

The browser can capture visible property photography, rent, location, feature lists, service pages, logos, colours and typography from a letting agent’s public website. It may struggle with content hidden behind logins, consent overlays, interactive maps or property carousels that do not expose every image on load, so the source page should show the key message clearly.

The common mistake

A common mistake is filling every frame with rent, deposit, features, management claims and contact details at once. Lead with one tenant or landlord need, reveal supporting details in sequence, and finish with a single action such as booking a viewing or requesting a rental appraisal.

Turning property details, rent, deposit and availability into a clear vertical story without cramming the screen
Showing landlords what property management includes instead of relying on generic claims about service
Producing Reels quickly enough when listings change, tenants move fast and availability dates shift

Questions

Can the Reel use photographs from a live property listing?: Yes, when the photographs are visible on the public listing page, the browser can capture them as real page screenshots. Put the strongest images and essential details on the loaded page. Images hidden behind a login or an unresponsive carousel may not be available during capture.
Can I make separate ads for tenants and landlords?: Yes. The first video is cut from the letting agent’s site alone, so the source page determines whether it centres on a property or management service. Later videos accept a prompt, which can direct one version towards tenant enquiries and another towards landlord instructions.
What should I check before posting a property Reel?: Check the monthly rent, deposit, bedroom count, furnished status, availability date and viewing link against the current listing. Also confirm that the property remains available. Fast-moving lettings information can change after capture, and an outdated Reel wastes tenant enquiries and creates avoidable admin.
How should a letting agent use a trending sound?: Use the supplied sound link to attach the track natively inside Instagram when publishing the Reel. The sound is not baked into the H.264 file because Instagram would not treat baked-in audio as use of that trending sound. Review the track before pairing it with a property or management message.

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