What format do letting agents receive for YouTube?

The horizontal video is 1920x1080, rendered at 30fps and delivered as an H.264 file. Its audio is normalised to -14 LUFS. This format suits a standard YouTube placement and gives property photography, room details and management messages enough horizontal space to remain legible.

Can the ad use details from a live property listing?

Yes. The browser captures details that are publicly visible on the supplied listing, including rent, location, bedroom count, features, photographs and branch contact information. Review the page first because withdrawn status, changed rent or an old availability date can become part of the video if they remain visible.

Can I make separate tenant and landlord ads?

Yes. The first video is cut from the agency site alone, so the source URL should closely match the intended audience. Later videos accept a prompt, letting you request a tenant enquiry angle for a specific property or a landlord angle focused on inspections, maintenance and managed service.

How much does it cost to produce letting agency videos?

You can pay $19 for two videos or $39 per month for eight. A letting agent could use separate outputs for a newly listed rental, a reduced property, a landlord management message or different branch areas, while keeping each video tied to the relevant page and current details.

Fill tenancies and win more managed instructions

sizzledraft turns a letting agency or property page into a 1920x1080 YouTube video ad using real screenshots and the site's own branding. Letting agents can promote available homes to tenants or explain their management service to landlords without assembling scenes by hand.

Opening lines that work here

Still searching for a tenant for this property?
It addresses the cost and pressure of a vacant letting before showing the home and its key terms.
Could your next tenant already be watching YouTube?
It connects the viewing context to the letting agent's immediate goal of generating qualified enquiries.
Who handles the call when your tenant reports a leak?
It turns property management into a concrete landlord concern instead of an abstract service claim.

How do letting agents make a YouTube ad from a property listing?

Paste the public URL for the property on your agency website. sizzledraft drives a browser through the page, captures real screenshots and uses visible details such as monthly rent, location, bedrooms, availability and standout features to build the first video from the site alone. It also reads the page's colours, type and other brand tokens so the scenes belong to the agency rather than looking like a generic property template. The finished ad is horizontal at 1920x1080, rendered at 30fps and delivered as H.264. Use it to move viewers from a quick view of the kitchen, garden or commute detail toward a clear instruction to enquire, book a viewing or contact the branch.

What should a YouTube ad say to prospective tenants?

Lead with the information that helps a renter decide whether to keep watching: area, monthly rent, bedroom count, availability or a feature that is genuinely unusual for the listing. Then show the property in a useful order, moving from the strongest room to practical details such as parking, outdoor space, furnished status or proximity to transport. Avoid spending the opening seconds on the agency logo while the viewer is still deciding whether the home fits. End with one tenant action, such as booking a viewing with the named branch. Because listings move quickly, check the source page before generating the ad. If the rent or availability is wrong there, the captured video can repeat that outdated information.

How can a letting agent advertise property management to landlords?

Build the ad around a management responsibility that landlords recognise, not a broad promise to remove every hassle. The source page might support scenes about tenant enquiries, reference checks, inspections, rent collection, maintenance reporting or communication with contractors. Pair those service details with visible proof from the agency site, including the management page, branch contact details and local coverage. Later videos can accept a prompt, so you can ask for a landlord-focused angle after the first site-led version. Keep the call to action specific, such as requesting a rental appraisal or discussing fully managed service. This makes the ad useful for instruction growth while keeping its claims tied to what the letting agency actually publishes.

What the browser actually gets

The browser can capture visible property photography, rent, location, availability, features, branch details, service copy, logos, colours and typography from a letting agency page. It may struggle with content hidden behind logins, consent overlays, interactive maps, externally hosted property portals or carousels that do not load reliably. A clean public URL with current details gives the strongest source material.

The common mistake

A common mistake is opening with a long agency introduction before showing the property or management issue. Start with the rent, location, availability or a concrete landlord concern, then identify the branch and give one clear next step.

Property details change quickly, so videos can show an outdated rent, availability date or tenancy status.
Listing pages contain many photos and features, making it hard to choose a clear sequence that earns tenant enquiries.
Landlord-focused ads often list generic services without showing how inspections, maintenance and tenant communication are actually managed.

Questions

What format do letting agents receive for YouTube?: The horizontal video is 1920x1080, rendered at 30fps and delivered as an H.264 file. Its audio is normalised to -14 LUFS. This format suits a standard YouTube placement and gives property photography, room details and management messages enough horizontal space to remain legible.
Can the ad use details from a live property listing?: Yes. The browser captures details that are publicly visible on the supplied listing, including rent, location, bedroom count, features, photographs and branch contact information. Review the page first because withdrawn status, changed rent or an old availability date can become part of the video if they remain visible.
Can I make separate tenant and landlord ads?: Yes. The first video is cut from the agency site alone, so the source URL should closely match the intended audience. Later videos accept a prompt, letting you request a tenant enquiry angle for a specific property or a landlord angle focused on inspections, maintenance and managed service.
How much does it cost to produce letting agency videos?: You can pay $19 for two videos or $39 per month for eight. A letting agent could use separate outputs for a newly listed rental, a reduced property, a landlord management message or different branch areas, while keeping each video tied to the relevant page and current details.

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