sizzledraft

Fill lets faster with property-led TikTok ads

Sizzledraft turns a letting agent’s property listing URL into a 1080x1920 TikTok video ad using real page screenshots and the agency’s own brand styling. The first video is cut from the listing alone, while later versions can follow a prompt focused on tenant enquiries or landlord management.

Opening lines that work here

  • Need a tenant before the next viewing day?

    It connects the opening seconds to the letting agent’s immediate task of generating qualified viewing enquiries.

  • Landlords: who handles the 2am maintenance call?

    It makes the value of managed lettings concrete by naming an operational problem landlords recognise.

  • £1,250 pcm. Two bedrooms. Five minutes from the station.

    It gives prospective tenants the price, layout and location detail they use to decide whether to keep watching.

How can letting agents make TikTok property ads faster?

Start with the live property listing rather than rebuilding the advert from a folder of photos. Sizzledraft drives a browser through the page, captures real screenshots and uses the listing’s rent, bedroom count, location details and agency branding to author the video. The vertical export is 1080x1920 at 30fps in H.264, ready for a TikTok post or paid placement. The first version is cut from the site alone, which helps when a new instruction needs tenant enquiries quickly. Later versions can follow a prompt, such as leading with the monthly rent, highlighting proximity to a station or ending with a request to book a viewing.

What should a TikTok ad for a managed letting service show?

Show the work the landlord is paying the agency to handle. Use website sections covering tenant enquiries, referencing, tenancy administration, rent collection, inspections, maintenance coordination and compliance support. A useful ad might open with a late-night repair problem, move to the agency’s management process and finish with the landlord contact route shown on the site. Avoid filling the video with generic property footage that says nothing about management. Sizzledraft can capture the agency’s actual service copy, page structure and brand tokens, then build scenes around those details. Later cuts can use a prompt to focus on portfolio landlords, first-time landlords or owners living away from the property.

How should letting agents use trending sounds on TikTok ads?

Attach the sound inside TikTok rather than exporting it as part of the video file. Sizzledraft hands over a link to the relevant trending sound so the letting agent can add it natively when posting. This matters because audio baked into an H.264 export does not count as using that sound on the platform. The rendered soundtrack is normalised to -14 LUFS, giving the file a controlled audio level before native sound is added. For a property ad, keep rent, location, bedroom count and viewing instructions understandable with the sound off. For a management ad, put the landlord problem and service response on screen so the message does not depend on a particular track.

What the browser actually gets

The browser can capture visible listing photos, rent, bedroom count, location copy, agency branding and calls to action from a public property page. It may struggle with images hidden inside interactive galleries, consent overlays, login-protected portals, embedded maps or details loaded only after a visitor takes an action.

The common mistake

A common mistake is opening with the agency logo while withholding the property facts tenants need. Lead with rent, bedroom count and a recognisable location detail, then show the best listing images and finish with a clear instruction to book a viewing.

  • Turning property photos, rent, deposit details and key features into a coherent vertical video before the listing goes stale
  • Making a management-service ad feel specific when the agency website spreads landlord information across fees, compliance and contact pages
  • Using a trending TikTok sound correctly without baking it into the exported property video and losing native sound attribution

Questions

Can I make a TikTok ad directly from a property listing URL?
Yes. Sizzledraft visits the public listing with a headless browser, captures real page screenshots and builds a vertical video using details such as rent, bedrooms, location, property images and the letting agency’s visual styling. The first cut comes from the page alone, so the listing needs to show the facts you want featured.
What format does a letting agent receive for TikTok?
The vertical video is rendered at 1080x1920, 30fps and exported as H.264. That format suits full-screen TikTok property and landlord-service ads. Audio is normalised to -14 LUFS. Important information such as monthly rent, availability, viewing instructions and management services should also appear on screen for people watching without sound.
Can later videos target landlords instead of tenants?
Yes. After the first site-led video, later versions accept a prompt. A letting agent can request a landlord-focused cut covering rent collection, inspections, maintenance coordination or day-to-day tenancy management, provided the source page supports those claims. The prompt changes the emphasis without inventing services, fees or performance figures that are absent from the agency website.
How much does it cost to make several letting ads?
Sizzledraft costs $19 for two videos or $39 per month for eight. Two videos could cover separate tenant and landlord messages for one branch. Eight could support several new listings, a managed-service advert and revised cuts that lead with different property facts, locations or calls to book a valuation or viewing.

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