Can an agency make the first Reel without writing a creative brief?

Yes. The first video is cut from the client's site alone. Sizzledraft uses the visible case-study copy, screenshots and brand tokens to choose the initial sequence. This gives the account team a concrete draft to review before later versions use a prompt to focus on a particular result, service or process step.

Will the exported video fit Instagram Reels?

Yes. The vertical video is rendered at 1080x1920 and 30fps, then exported as H.264. Audio is normalised to -14 LUFS. Agencies should still review Instagram's current safe areas when adding captions, account labels or calls to action inside the app, since interface elements can cover the edges of a frame.

What should an agency provide for the cleanest case-study capture?

Provide a public URL where the case-study result, process and supporting visuals load without a login or manual interaction. Remove avoidable consent overlays and confirm that key charts, screenshots and figures appear on the page. If important evidence lives in a private dashboard or downloadable file, place an approved version on the source page first.

Build client Reels from the proof on their site

Sizzledraft turns a client URL into a vertical Instagram Reels ad using real screenshots, brand tokens and case-study figures found on the page. It renders the video at 1080x1920 and 30fps, scores it with synthesised audio and exports an H.264 file.

Opening lines that work here

Your client grew sign-ups by [result]. Here is the process.
It leads with the case-study result while promising the evidence and method agency buyers need to see.
We turned this client page into a Reel. Watch what made the cut.
It makes the agency's creative process visible and gives viewers a reason to compare the source page with the finished ad.
Three steps took this campaign from [starting point] to [outcome].
It frames the client's documented process as a compact story that fits a short vertical case-study ad.

How do agencies turn a client case study into an Instagram Reel?

Start with the public case-study URL that contains the result, the client context and the steps behind it. Sizzledraft drives a headless browser through that page, captures real screenshots and reads the site's brand tokens so the Reel reflects the client rather than a generic agency template. It then authors a vertical scene around the evidence available on the page, renders every frame at 1080x1920 and 30fps, and scores the sequence with synthesised audio normalised to -14 LUFS. The first video is cut from the site alone, which helps agencies test what the source page can support without writing a brief. Later videos accept a prompt, so the team can emphasise the result, process or service angle while staying grounded in the same source material.

What case-study numbers should an Instagram Reels ad show?

Use figures that already appear on the client's page and keep enough context to make them meaningful. A percentage needs the measured outcome, a time period needs a clear start and end, and a revenue figure needs the currency and scope shown in the case study. The strongest agency Reel usually introduces the client's starting problem, displays one verified result, then shows two or three process steps that explain how the work produced it. Sizzledraft can capture those numbers directly from the visible page and place them beside real screenshots, headings or product views. If the source does not state a figure, do not manufacture one for the hook. Lead with a documented process change, deliverable or before-and-after condition instead, then direct viewers to the full case study.

How can an agency produce client Reels without losing brand consistency?

Use the client's own site as the source of truth for each ad. Sizzledraft captures the page in a real browser and authors the scene from its colours, typography, logo treatment, spacing and visible interface, reducing the need to rebuild a separate visual system for every account. Agencies can review the captured frames against the approved page before delivery and check that case-study claims remain attached to the right client, campaign and outcome. The finished vertical file is rendered at 1080x1920, 30fps and H.264 for an Instagram Reels workflow. When a brief calls for a trending sound, Sizzledraft hands over a link so the agency can attach that sound natively in Instagram. It does not bake the trending track into the file, because baked-in audio does not count as using that sound.

What the browser actually gets

The browser captures real page screenshots, visible case-study figures, headings, product views, logos, colours and typography from the client URL. It can struggle with content hidden behind logins, consent overlays, delayed interactions or assets that only appear after manual input, so agencies should use a public, complete source page when possible.

The common mistake

A common mistake is opening with an unsupported claim while the client's strongest case-study figure appears too late. Fix it by showing one verified result from the source page in the first three seconds, then use captured screenshots and concise process steps to explain how the agency achieved it.

Turning a client case study into a short Reel without losing the result, context or attribution
Keeping screenshots, typography and colours consistent with each client's site while producing ads across several accounts
Attaching a trending Instagram sound correctly without baking it into the exported file and losing native sound attribution

Questions

Can an agency make the first Reel without writing a creative brief?: Yes. The first video is cut from the client's site alone. Sizzledraft uses the visible case-study copy, screenshots and brand tokens to choose the initial sequence. This gives the account team a concrete draft to review before later versions use a prompt to focus on a particular result, service or process step.
Will the exported video fit Instagram Reels?: Yes. The vertical video is rendered at 1080x1920 and 30fps, then exported as H.264. Audio is normalised to -14 LUFS. Agencies should still review Instagram's current safe areas when adding captions, account labels or calls to action inside the app, since interface elements can cover the edges of a frame.
How should agencies handle trending sounds for client Reels?: Use the supplied sound link to attach the track natively when publishing the Reel. The trending sound is not baked into the exported file, because baked-in audio does not count as using that sound on Instagram. The rendered video can still include synthesised audio, normalised to -14 LUFS, for review and non-trending versions.
What should an agency provide for the cleanest case-study capture?: Provide a public URL where the case-study result, process and supporting visuals load without a login or manual interaction. Remove avoidable consent overlays and confirm that key charts, screenshots and figures appear on the page. If important evidence lives in a private dashboard or downloadable file, place an approved version on the source page first.

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