sizzledraft

Turn client results into Shorts ads

Sizzledraft turns a marketing agency case-study URL into a vertical YouTube Shorts ad using real page screenshots, published results and the agency's own brand tokens. It renders the video at 1080x1920 and 30fps, exports H.264 and normalises the audio to -14 LUFS.

Opening lines that work here

  • This campaign cut acquisition cost by 31%. Here is the process.

    It leads with a case-study number, then promises the evidence and method that prospects use to assess an agency.

  • From weak launch to 4.2× return in three campaign changes.

    It frames the Short around a measurable turnaround and gives viewers a reason to watch for each change.

  • The brief, the ads and the result in 20 seconds.

    It matches how agency buyers evaluate case studies by connecting the starting problem, delivered work and reported outcome.

How do I turn an agency case study into a YouTube Shorts ad?

Paste the public case-study URL into sizzledraft. The browser visits the page, captures real screenshots and identifies useful material such as the client problem, campaign work, channel mix, creative examples and reported results. It then authors a vertical scene using the agency site's own colours, type and visual tokens, rather than placing generic slides over the copy. The first video is cut from the site alone, so the published case study needs a clear result and enough visible evidence to support it. Later videos accept a prompt, which lets the agency request a different angle, such as focusing on paid search efficiency, the testing process or one conversion result. The finished Short is rendered at 1080x1920, 30fps and exported as H.264.

What case-study numbers should an agency lead with in Shorts?

Lead with the number that best explains the commercial change, then name the work behind it. Useful examples include return on ad spend, cost per acquisition, qualified leads, conversion rate, revenue attributed to the campaign or time saved in production. Keep the unit and comparison visible. “CPA fell from $84 to $57” carries more meaning than “better performance,” while “qualified leads rose 26% quarter over quarter” supplies the missing baseline. The Short should then show the relevant process, such as audience research, landing-page changes, creative testing or budget reallocation, before returning to the outcome. Only use figures published on the source page. If the case study gives no baseline, timeframe or attribution method, avoid implying one in the video.

How should an agency show its process in a short video ad?

Reduce the case study to a sequence a prospective client can follow: starting constraint, agency decision, campaign execution and measured result. Show evidence at each step. A paid social case study might move from the original creative, to the testing matrix, to the winning variation, then to the reported acquisition cost. A search campaign might show account structure, landing-page changes and the resulting conversion figure. Keep screenshots cropped around the detail being discussed so desktop dashboards and case-study charts remain legible in a vertical frame. Sizzledraft builds scenes from the source page and renders them frame by frame, which helps preserve that connection between claim and evidence. Its audio is scored for the scene and normalised to -14 LUFS for a consistent export.

What the browser actually gets

The browser can capture visible case-study headlines, result figures, charts, campaign creative, process sections, client-site images and calls to action from the supplied URL. It also reads the site's colours, type and other brand tokens for the scene. Login walls, consent overlays, embedded dashboards and results shown only inside video or animation can limit what it captures.

The common mistake

A common mistake is opening with the agency's service list before showing why the campaign mattered. Fix it by putting one properly qualified case-study number in the first three seconds, then showing the client constraint, the agency's process and the evidence behind that result.

  • Case-study pages bury the strongest client result below project background, service lists and long explanations.
  • Screenshots designed for desktop become unreadable when fitted into the narrow 1080x1920 YouTube Shorts frame.
  • Turning campaign research, creative work and measured outcomes into a short narrative takes more editing time than the agency can bill back.

Questions

Can sizzledraft use a private client report as the source?
It needs a URL the headless browser can reach and render. A login wall, expiring access flow or embedded analytics dashboard may prevent reliable capture. For client-sensitive work, publish an approved case-study page containing only the figures, screenshots and campaign details cleared for marketing use, then use that page as the source.
Will desktop case-study screenshots stay readable in a vertical Short?
The output is 1080x1920, so full-width desktop pages usually need focused crops rather than simple scaling. Sizzledraft can capture real page sections and compose them into vertical scenes, but dense tables, tiny dashboard labels and wide comparison charts may still need a clearer source-page layout to remain legible on a phone.
Can our team request another angle after the first case-study video?
Yes. The first video is cut from the site alone, using the case-study content and brand tokens it can capture. Later videos accept a prompt, so the agency can ask for a version centred on the headline result, the campaign process, a particular service or a problem relevant to one prospect segment.
How should agencies handle trending sounds on YouTube Shorts?
A trending sound is handed over as a link so the agency can attach it natively when publishing the Short. It is not baked into the H.264 file because baked-in audio does not count as using that sound. The rendered video's own audio is normalised to -14 LUFS before export.

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