Can the video show insurers we compare?

It can capture insurer logos and names that already appear publicly on the brokerage website. The ad should not imply access to every insurer unless the page says so. It should also avoid presenting a displayed panel as a guarantee that every client will receive terms from every listed insurer.

Will the video promise clients a cheaper policy?

No. A responsible broker ad can show that price, excess, limits and exclusions need comparison, but it should not promise savings without evidence for the specific client. A stronger message explains how the broker examines cover differences and helps the client judge value, rather than treating the lowest premium as the best result.

Can I make separate ads for personal and commercial insurance?

Yes. The first video is authored from the website alone, so distinct public pages for home, motor, liability or professional indemnity help produce a focused cut. Later videos accept a prompt, allowing the captured site material to be framed for a particular policy type, business sector or claims concern.

How should claims support appear in the call to action?

Use the contact route and service description shown on the site, such as calling the claims team, reporting an incident or speaking with an account handler. Do not imply guaranteed settlement or legal authority over the insurer. The call to action should tell clients exactly where the broker's support begins.

Show clients how you compare cover and support claims

Sizzledraft turns an insurance broker's website into a short video ad using real page screenshots and the site's own brand tokens. The video can highlight policy comparison, explain cover differences and show how the brokerage supports clients through claims.

Opening lines that work here

Same premium. Very different cover.
It introduces the broker's comparison role without promising that one policy will always cost less.
A claim is the wrong time to discover a gap.
It connects policy comparison with a real consequence that insurance buyers understand immediately.
Who helps when the insurer says no?
It draws attention to claims support while leaving room to explain the broker's actual role accurately.

How can an insurance broker turn a comparison page into a video ad?

Start with the decision the page helps a client make, such as comparing buildings cover, professional indemnity limits or fleet excesses. Sizzledraft drives a browser through the public page, captures real screenshots and builds scenes from the brokerage's colours, type and layout. The ad can move from a clear risk to the comparison criteria shown on the site, then finish with the correct enquiry route. Keep important differences legible, including limits, exclusions and excesses, rather than flashing several insurer logos without context. The first video is cut from the site alone, so the source page should state the broker's comparison process clearly. Later videos accept a prompt, which can focus the same material on a particular policy type or client concern.

Can a short video explain an insurance broker's claims support?

Yes, if it shows the practical steps the brokerage actually offers. A useful sequence might identify the moment a loss occurs, show the claims contact page, explain what information the client should gather and state how the broker communicates with the insurer. Avoid suggesting that the broker controls claim approval or can guarantee a payout. Screenshots of real claims guidance, telephone details and document checklists make the service more credible than generic footage of damaged property. The video can also distinguish pre-claim advice from support after notification, if the website makes that distinction. This gives prospective clients a concrete reason to use a broker: they can see who to contact and what help is available when a claim becomes stressful.

What video format works for insurance comparison ads?

Use vertical 1080x1920 for feeds and stories, where one comparison point can fill the screen without shrinking policy wording. Use horizontal 1920x1080 for wider placements or presentations that need room for two cover options side by side. Videos render at 30fps in H.264, with audio normalised to -14 LUFS. Keep each scene focused on one insurance question, such as whether business interruption is included or how a motor excess changes. If a trending sound suits the placement, Sizzledraft hands it over as a link so it can be attached natively. It is not baked into the file because baked-in audio does not count as using that sound. Always leave enough reading time for conditions and qualification language.

What the browser actually gets

The browser can capture visible comparison tables, product pages, claims guidance, contact options, insurer logos and the brokerage's real typography and colours. It may struggle with quote forms behind logins, cookie overlays, rotating carousels, embedded calculators and policy details loaded only after several interactions, so the clearest public page usually produces the strongest first cut.

The common mistake

A common mistake is reducing insurance comparison to a row of insurer logos and a claim about low prices. Fix it by showing one meaningful difference, such as limits, exclusions or excesses, then connect that comparison to the brokerage's real claims support and enquiry route.

Policy comparison tables contain exclusions, limits and excesses that are difficult to present clearly in a short video.
Claims support depends on trust, but generic stock footage cannot show the brokerage's actual process, contact routes or service pages.
Insurance wording needs careful framing so a fast hook does not imply guaranteed cover, savings or claim outcomes.

Questions

Can the video show insurers we compare?: It can capture insurer logos and names that already appear publicly on the brokerage website. The ad should not imply access to every insurer unless the page says so. It should also avoid presenting a displayed panel as a guarantee that every client will receive terms from every listed insurer.
Will the video promise clients a cheaper policy?: No. A responsible broker ad can show that price, excess, limits and exclusions need comparison, but it should not promise savings without evidence for the specific client. A stronger message explains how the broker examines cover differences and helps the client judge value, rather than treating the lowest premium as the best result.
Can I make separate ads for personal and commercial insurance?: Yes. The first video is authored from the website alone, so distinct public pages for home, motor, liability or professional indemnity help produce a focused cut. Later videos accept a prompt, allowing the captured site material to be framed for a particular policy type, business sector or claims concern.
How should claims support appear in the call to action?: Use the contact route and service description shown on the site, such as calling the claims team, reporting an incident or speaking with an account handler. Do not imply guaranteed settlement or legal authority over the insurer. The call to action should tell clients exactly where the broker's support begins.

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