Can the first video focus on a particular language course?

The first video is cut from the selected site alone, so use the URL of the most relevant course page when possible. A page dedicated to beginner Spanish group classes gives the browser clearer material than a homepage covering ten languages, several campuses and every available level.

Will the video show online and classroom lesson options clearly?

It can when the page visibly labels those formats and explains how they differ. Screens showing live online lessons, campus locations, group sizes or lesson schedules can support the distinction. If delivery details only appear after a booking step or location selection, they may not be available during capture.

Can later videos target different learner levels?

Yes. After the first site-led video, later videos accept a prompt. A school could request one version for complete beginners choosing an A1 group and another for B2 learners preparing for an advanced exam, while keeping the screenshots and visual treatment connected to the same school website.

What export formats suit language school social ads?

Vertical video is 1080x1920 for phone-first placements, while horizontal video is 1920x1080 for wider placements. Both render at 30fps in H.264. The right choice depends on where prospective learners will see the ad and whether course tables or level diagrams remain legible in that layout.

Show learners how your classes move them forward

Sizzledraft turns a language school URL into a short video ad using real page screenshots, class details and the site’s own visual style. The video can explain whether lessons are group, private, online or in person, then show how learners progress from one level to the next.

Opening lines that work here

Still translating every sentence in your head?
It names a familiar frustration and creates a natural opening for a course built around speaking progress.
Group class or private lesson? See which format fits you.
Prospective learners often compare lesson formats before they consider dates, teachers or enrolment.
Start at A1. See what you can do by B1.
A concrete level journey makes progression easier to picture than a general promise to improve fluency.

How can a language school turn its website into a video ad?

Sizzledraft opens the language school page in a headless browser and captures real screens from the course journey. It can build a sequence around the details learners need first: the language taught, group or private format, online or classroom delivery, lesson frequency and the route between levels. The first video is cut from the site alone, so the page should make those facts visible without requiring a login or completed placement test. Later videos can accept a prompt, such as focusing on evening beginner groups or intensive exam preparation. The finished ad can be vertical at 1080x1920 or horizontal at 1920x1080, rendered at 30fps in H.264.

What should a language school video ad show first?

Lead with the learner’s current situation, then show the class format and next achievable stage. A beginner course might open with the problem of freezing during simple conversations, followed by weekly group lessons, guided speaking practice and progression from A1 to A2. An exam course should identify the exam, lesson structure and preparation path before showing general school imagery. Use real screenshots of the relevant course page so viewers can connect the ad with the page they reach after clicking. Keep timetables readable and avoid presenting every language, campus and level in one sequence. One audience, one format and one progression route usually produce a clearer message than a broad tour of the whole school.

Can a language school use trending sounds in these ads?

Yes, but the sound should be attached natively on the social platform. Sizzledraft hands over a link to the trending sound rather than baking it into the exported file, because baked-in audio does not count as using that sound on the platform. This also leaves the school free to balance the trend with spoken course information, captions or pronunciation examples during publishing. Where the video includes its own score, the audio is normalised to -14 LUFS. Choose sound that supports the lesson format rather than distracting from it. A quick rhythm may suit an intensive course timetable, while a quieter bed can leave space for a clear explanation of private lessons, placement and level progression.

What the browser actually gets

The browser can capture visible course formats, level charts, timetables, teacher sections, classroom images and enrolment steps from the rendered school website. It can also reuse visible colours, type and interface styling when authoring the scene. It may struggle with details hidden behind logins, booking widgets, location selectors or interactive level tests that do not expose a complete result on the page.

The common mistake

A common mistake is listing every language, level and class format in one ad. Fix it by choosing one learner stage, showing the matching lesson format and ending with the next clear progression step.

Course pages split class format, timetable and level information across several screens, making it hard to explain the offer in one short video.
Stock footage of people talking in a classroom does not show how this school structures lessons or measures progress.
A single language school may serve beginners, exam candidates and advanced speakers, so one general video can leave every learner unsure which course fits.

Questions

Can the first video focus on a particular language course?: The first video is cut from the selected site alone, so use the URL of the most relevant course page when possible. A page dedicated to beginner Spanish group classes gives the browser clearer material than a homepage covering ten languages, several campuses and every available level.
Will the video show online and classroom lesson options clearly?: It can when the page visibly labels those formats and explains how they differ. Screens showing live online lessons, campus locations, group sizes or lesson schedules can support the distinction. If delivery details only appear after a booking step or location selection, they may not be available during capture.
Can later videos target different learner levels?: Yes. After the first site-led video, later videos accept a prompt. A school could request one version for complete beginners choosing an A1 group and another for B2 learners preparing for an advanced exam, while keeping the screenshots and visual treatment connected to the same school website.
What export formats suit language school social ads?: Vertical video is 1080x1920 for phone-first placements, while horizontal video is 1920x1080 for wider placements. Both render at 30fps in H.264. The right choice depends on where prospective learners will see the ad and whether course tables or level diagrams remain legible in that layout.

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