sizzledraft

Turn agency proof into short video ads

Sizzledraft turns a marketing agency URL into a short video ad using real page screenshots, case-study results and the site's own brand tokens. It captures the page in a headless browser, builds and renders the scenes frame by frame, then scores the finished video with synthesised audio.

Opening lines that work here

  • How we cut cost per lead by 34%

    It opens with a measurable case-study result that gives prospective clients a reason to watch the process behind it.

  • From weak brief to winning campaign in four steps

    It frames the agency's process as a clear sequence while creating curiosity about each step.

  • The reporting change that saved 12 hours a month

    It pairs an operational result with a specific agency capability instead of relying on a broad service claim.

How do you turn an agency case study into a video ad?

Start with one business result, not the agency introduction. Sizzledraft can capture the headline number, supporting chart, campaign image and process steps from the case-study URL, then arrange them into a short sequence using the site's colours and typography. A useful structure is result, initial problem, agency action, then outcome and call to action. Keep the metric tied to its context: a 34% reduction in cost per lead means more when the video also names the channel, audience or campaign period shown on the page. The first video is cut from the site alone, so the source page needs a clear proof hierarchy. Later videos can accept a prompt that selects a particular service, sector or case-study angle.

Can a service page become a video ad without a case study?

Yes, but the video should show how the agency works rather than imply results the page does not prove. A strategy page might become a sequence covering research, positioning, creative development, channel planning and reporting. The browser captures the real service copy, process diagrams, interface screenshots and visual identity already published on the page. Sizzledraft then authors scenes from those elements instead of replacing them with unrelated stock claims. For a stronger ad, make each step answer a buyer question: what the agency reviews, what the client receives and how progress is measured. If the service page only contains broad statements such as full-service marketing, add concrete deliverables or process details to the page before using it as the source.

What video formats can an agency deliver to campaign teams?

Sizzledraft renders vertical video at 1080x1920 and horizontal video at 1920x1080, both at 30fps in H.264. That gives an agency separate files for portrait placements and widescreen pages or presentations without asking an editor to rebuild the case-study sequence. Audio is normalised to -14 LUFS, helping campaign teams start from a consistent output when reviewing several client ads. When a trending sound matters, it is handed over as a link so the agency can attach it natively during publishing. It is not baked into the file, because baked-in audio does not count as using that sound on the publishing platform. The exported scenes retain the source site's screenshots, brand colours and typography, keeping the video traceable to the approved page.

What the browser actually gets

The browser can capture visible case-study figures, client-safe charts, service descriptions, process steps, calls to action, colours and typography from an agency page. It can struggle with gated case studies, embedded dashboards, consent overlays, autoplay elements and results shown only after interaction, so the strongest proof should appear directly in the page content.

The common mistake

A common agency mistake is opening with a broad claim about expertise while the strongest case-study number appears near the end. Lead with the verified result, add the campaign context immediately, then show the process that produced it.

  • Strong case-study numbers sit below the fold, so prospects never see the clearest evidence of campaign performance.
  • Service pages explain strategy, creative and reporting in long sections that do not translate cleanly into a short video sequence.
  • Each client pitch needs relevant proof, but manually recutting agency work by sector, channel or campaign goal takes production time.

Questions

Which agency page should I use first?
Use the case-study page with the clearest verified result, a named business problem and visible evidence of the work. Pages with one primary metric, supporting creative and a short process section produce a more coherent ad than portfolio grids containing many unrelated clients, channels and outcomes.
Can we make different ads for different agency services?
Yes. The first video is cut from the selected site alone. For later videos, you can provide a prompt that focuses the edit on a service such as paid search, lifecycle email, brand strategy or conversion work, provided the source page contains relevant copy and visuals.
Will it capture charts and campaign screenshots from our case studies?
It can capture charts and campaign images that the headless browser can visibly render on the page. It may miss evidence inside gated documents, embedded reporting tools or interactive components that require clicks. Put client-approved figures and images directly in the page content when they are essential to the story.
How should an agency handle trending audio?
Use the supplied sound link and attach the track natively when publishing the finished video. The sound is not baked into the exported file because platforms do not treat baked-in audio as use of that trending sound. The rendered video's own audio is normalised to -14 LUFS.

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