Do we need to film children at the nursery?

No. The first video is built from material already published on the nursery website, including room images, staff photographs and routine information. If the site does show children, the nursery remains responsible for ensuring those images have the appropriate permissions for advertising use.

Can the video focus on our staff and key-person approach?

Yes. Staff profile pages can supply photographs, names, roles, qualifications and key-person information for the scenes. Clear, current profiles work best because they let the video explain who welcomes children, supports settling-in and speaks with parents at collection without inventing details.

Can we make separate ads for babies, toddlers and preschool children?

The first video is cut from the website alone, so it can distinguish rooms when the site provides separate content for each age group. Later videos accept a prompt, allowing a nursery to request a tighter focus on baby-room naps, toddler play or preschool preparation.

What video formats do nurseries receive?

Videos can be rendered vertically at 1080x1920 or horizontally at 1920x1080. They run at 30fps and are delivered in H.264. Vertical suits phone-first placements, while horizontal works for wider layouts. Audio is normalised to -14 LUFS for a consistent finished level.

Show parents what a nursery day feels like

Sizzledraft turns a nursery website into a short video ad using real page screenshots and the nursery’s own colours, type and images. The video can introduce staff, show safety information and explain the daily routine without requiring a separate filming day.

Opening lines that work here

What will your child’s first nursery day actually look like?
It addresses the daily routine parents want to understand before arranging a visit.
Meet the people who will care for your child each day.
It puts staff and the key-person relationship at the centre of the opening.
From secure drop-off to home-time handover, see how the day works.
It connects safety with familiar moments in the nursery day.

How can a nursery website become a video ad?

Sizzledraft opens the nursery website in a headless browser and captures real screenshots of the pages. It can use room photographs, staff introductions, safeguarding information, meal details and the daily timetable, then build scenes with the site’s own colours and type styles. The first video is cut from the website alone, so the page needs to contain the points parents should see. Later videos can take a prompt, such as focusing on toddler-room routines or introducing the key-person approach. Each scene is rendered frame by frame at 30fps. Choose vertical 1080x1920 for phone feeds or horizontal 1920x1080 for wider placements, with the finished video delivered in H.264.

What should a nursery video ad show parents?

Start with the details that reduce uncertainty about a child’s day. Show the entrance or reception, the relevant baby, toddler or preschool room, and the staff members parents may meet. Follow with a simple sequence covering arrival, free play, meals, outdoor time, naps or quiet time, and collection. Include concrete safety information already published on the site, such as secure entry, staff qualifications, first-aid training or safeguarding procedures. Avoid broad claims about exceptional care unless the website supports them. Parents need to connect facilities with people and routine, so captions should explain what happens in each space. End with one practical action, such as booking a visit, checking availability or viewing the nursery’s opening hours.

Can a nursery ad use trending audio correctly?

Yes, but a trending sound should be attached inside the social platform rather than mixed into the exported video. Sizzledraft hands over the relevant sound as a link so the nursery can add it natively when posting. Baking that track into the file does not count as using the platform’s sound. The rendered soundtrack is scored with synthesised audio and normalised to -14 LUFS, giving speech, music and transitions a consistent level. For nursery content, keep the sound secondary to captions about staff, secure drop-off, meals and the daily routine. Many parents will first encounter the ad without sound, so the opening question and core care details should remain understandable from the visuals and on-screen text alone.

What the browser actually gets

The browser can capture visible room photographs, staff profiles, safeguarding details, opening hours, meal information and daily-routine sections from a nursery website. It may struggle with images hidden inside sliders, parent-only portals, downloadable policy files or pages that require consent pop-ups to be dismissed before the content appears.

The common mistake

A common mistake is filling the ad with generic claims about caring staff while showing unrelated room photos. Fix it by pairing each claim with evidence from the nursery site, such as named staff, secure-entry information and a clear arrival-to-collection routine.

Parents need to see specific signs of safe care, but policies, secure entry details and room information are often spread across several pages.
Staff photographs, qualifications and key-person information can be difficult to fit into a short ad without making it feel like a list.
A nursery day includes meals, naps, outdoor play and handovers, yet website images rarely arrive in an order that makes the routine clear.

Questions

Do we need to film children at the nursery?: No. The first video is built from material already published on the nursery website, including room images, staff photographs and routine information. If the site does show children, the nursery remains responsible for ensuring those images have the appropriate permissions for advertising use.
Can the video focus on our staff and key-person approach?: Yes. Staff profile pages can supply photographs, names, roles, qualifications and key-person information for the scenes. Clear, current profiles work best because they let the video explain who welcomes children, supports settling-in and speaks with parents at collection without inventing details.
Can we make separate ads for babies, toddlers and preschool children?: The first video is cut from the website alone, so it can distinguish rooms when the site provides separate content for each age group. Later videos accept a prompt, allowing a nursery to request a tighter focus on baby-room naps, toddler play or preschool preparation.
What video formats do nurseries receive?: Videos can be rendered vertically at 1080x1920 or horizontally at 1920x1080. They run at 30fps and are delivered in H.264. Vertical suits phone-first placements, while horizontal works for wider layouts. Audio is normalised to -14 LUFS for a consistent finished level.

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