sizzledraft

Show your SaaS product working

Sizzledraft turns a SaaS startup URL into a short video ad built from real screenshots and the site's own brand tokens. The first video uses the site alone, while later videos can follow a prompt to focus on a feature, workflow or use case.

Opening lines that work here

  • Watch this turn a blank workspace into a finished report.

    It opens with a recognisable SaaS starting state and promises a visible product outcome within seconds.

  • Three clicks from raw data to a client-ready dashboard.

    A concrete workflow gives startup buyers a quick way to judge speed and practical value.

  • Here is what happens after you connect your first account.

    It addresses the activation moment that prospects often cannot see on a SaaS marketing page.

How do I make a SaaS video ad that shows the product working?

Start with one workflow that produces a visible result, such as importing a file, generating a report or moving a task through approval. Sizzledraft drives a browser at your public SaaS page, captures real screenshots and builds scenes using the site's own colours, type and visual styling. That keeps the ad tied to the interface prospects will recognise after clicking. The first video is cut from the site alone, so the page should place a clear product screen near the feature claim it supports. Later videos can use a prompt to focus on a specific workflow or buyer role. Avoid trying to cover onboarding, integrations, collaboration and analytics in one cut. Show the starting state, the key action and the resulting screen.

Which SaaS product screens belong in a short video ad?

Choose screens that let a prospect understand cause and effect without reading documentation. Good sequences include a populated input, the action taken and the useful output, such as a support ticket becoming a drafted reply or raw events becoming an alert. Use realistic sample data, but remove personal, confidential and customer information before publishing the page. Wide dashboards need special care in vertical ads because tables, sidebars and navigation can shrink below readable size. A focused chart, status change or generated asset usually communicates better than a full application window. If the decisive screen sits behind authentication, add a public product tour or landing-page section that shows it clearly. The browser can only capture states available through the supplied page and accessible interactions.

What video format should a SaaS startup use for paid social?

Match the export to where the SaaS buyer will see it. Vertical video is 1080x1920 and suits mobile feeds, while horizontal video is 1920x1080 and gives wide dashboards more room. Both render at 30fps in H.264, with audio normalised to -14 LUFS. For vertical cuts, frame one feature panel or product result at a time instead of squeezing an entire desktop interface into the canvas. For horizontal cuts, preserve enough context to show navigation, input and output without making labels tiny. If you plan to use a trending sound, Sizzledraft hands it over as a link so you can attach it natively on the publishing platform. It is not baked into the file because baked-in audio does not count as using that sound.

What the browser actually gets

The browser can capture public landing-page sections, embedded product screenshots, pricing tables, feature diagrams and interactive states that work without a login. It may struggle with authenticated dashboards, personalised data, cookie-blocked embeds, canvas-rendered interfaces and demos that require manual input, so the public URL should expose the product state you want shown.

The common mistake

A common mistake is filling the ad with feature claims while the SaaS interface sits in a tiny background window. Fix it by choosing one buyer task, enlarging the relevant controls and showing the input, action and product result in order.

  • The strongest product screens often sit behind a login, while the public landing page shows only claims, feature cards and static dashboard mockups.
  • A multi-step SaaS workflow is difficult to explain before a viewer scrolls past, especially when setup, input and output appear on different screens.
  • Small interface text, dense tables and wide desktop dashboards become unreadable when cropped for a vertical video ad.

Questions

Can Sizzledraft capture my SaaS dashboard behind a login?
A public URL works best. Authenticated dashboards may require credentials, verification codes or account-specific data that the browser cannot reliably access. Publish a safe demo page, interactive product tour or landing-page section containing the workflow and result you want in the ad, with confidential data removed.
Will the ad use real screens from my SaaS product?
Yes, when those screens appear on the supplied page or can be reached through its accessible interactions. The browser captures real page screenshots, and the scene uses brand tokens from the site. Static mockups remain static, so expose an interactive state if movement or a state change matters.
Can I ask for an ad about one SaaS feature?
The first video is cut from the site alone, so feature emphasis depends on the page's content and hierarchy. Later videos accept a prompt, letting you request a specific workflow, integration, buyer role or product outcome, provided the necessary visuals are available on the page.
How much does it cost to make SaaS video ads?
Sizzledraft costs $19 for two videos or $39 per month for eight. Before submitting a URL, check that the public page clearly shows the SaaS interface, the action being demonstrated and the resulting screen. Better source material makes it easier to build a focused product-led cut.

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