Can the video show our conveyancing fixed fee?

Yes, if the fee and its scope appear clearly on the captured page. The ad can show the solicitor's fee and summarise what it covers. Keep searches, Land Registry charges, Stamp Duty and other disbursements distinct where applicable, so viewers do not mistake one published figure for the entire cost of moving home.

Will it use real pages from our solicitor website?

Yes. A headless browser visits the page and captures visible material such as service headings, process steps, published fees, team photographs and enquiry buttons. The scene also draws from the site's own brand tokens. Content hidden behind logins, blocked overlays or unopened interactive elements may not be captured reliably.

Can we make separate ads for wills and employment law?

Yes. The first video is cut from the site alone, so each source page should focus clearly on its legal service. Later videos accept a prompt, which can direct the edit towards questions such as what a will appointment involves or how a settlement agreement review works.

What files and audio settings do solicitor ads use?

Videos can be vertical at 1080x1920 or horizontal at 1920x1080. They render at 30fps in H.264, with audio normalised to -14 LUFS. If you select a trending sound, you receive a link to attach it natively rather than having it baked into the file.

Make fixed fees and legal steps clear on video

Sizzledraft turns a solicitor's website into a short video ad using real screenshots, service details and brand tokens from the site. It helps firms explain legal processes, show fixed fees where published and direct prospective clients towards a clear next step.

Opening lines that work here

Buying a home? See what your conveyancing fee covers.
It starts with a familiar legal need and answers the fixed-fee question prospective conveyancing clients often want resolved early.
Making a will does not need to feel unclear.
It addresses hesitation around the process without promising a legal outcome or reducing the service to paperwork alone.
Facing redundancy? Here is what happens at the first appointment.
It gives employment law prospects a concrete next step at a moment when process clarity matters.

How can solicitors turn a service page into a video ad?

Start with one legal matter, such as conveyancing, wills or settlement agreements, rather than trying to summarise the whole firm. Sizzledraft drives a headless browser through that service page and captures real headings, fee details, process steps, solicitor images and calls to action. It then uses the site's colours, type and other brand tokens to author a short scene around those materials. The strongest structure names the matter, shows what the client receives, explains the next step and ends on the relevant enquiry route. If the page publishes a fixed fee, the video can display it alongside its stated scope. The first video is cut from the site alone. Later videos can use a prompt to focus on a particular service or client question.

How should a law firm explain fixed fees in a short ad?

Put the fee beside the legal service it actually covers. A conveyancing ad should distinguish the solicitor's fixed fee from searches, Land Registry charges and other disbursements if the page makes that distinction. A will-writing ad should say whether the published amount covers a single will, mirror wills or an appointment. Avoid lifting a price while leaving its conditions behind. The source page should give the browser a clear fee heading, a short scope statement and any material exclusions in visible text. The video can then lead with cost certainty and follow with what happens next, such as requesting a quote or booking an initial call. This approach answers the price question without implying that every matter has the same work, risk or final cost.

What video format works for solicitor adverts on social media?

Use vertical 1080x1920 for placements designed around a phone screen and horizontal 1920x1080 where a wider layout fits the channel. Sizzledraft renders at 30fps in H.264 and normalises audio to -14 LUFS. Keep fee figures, service names and calls to action large enough to read without relying on narration. A useful sequence might show “Fixed-fee conveyancing,” the work included, the main stages and the firm's quote form. For employment or family law, lead with the situation and explain the first appointment rather than making outcome claims. When a trending sound is relevant, it is handed over as a link so the firm can attach it natively. It is not baked into the exported file, because baked-in audio does not register as use of that sound.

What the browser actually gets

The browser can capture service headings, published fixed fees, process steps, solicitor profiles, office details, calls to action and visible regulatory wording from a law firm's pages. It can struggle with fee calculators, cookie-blocked content, client portals, accordions that stay closed and important terms stored only in downloadable PDFs, so those details should also appear clearly on the page.

The common mistake

A common mistake is leading with a broad claim such as “experts in all areas of law” while hiding the process and price. Fix it by choosing one matter, showing the published fixed fee with its scope, explaining the first two or three steps and ending with the exact enquiry route for that service.

Turning a multi-stage legal process into a short sequence without omitting an important step or making the service sound simpler than it is
Showing fixed-fee information clearly while preserving the scope, exclusions and conditions stated on the firm's service page
Creating reassuring visuals when the website mainly contains long legal copy, team profiles and compliance information rather than video-ready material

Questions

Can the video show our conveyancing fixed fee?: Yes, if the fee and its scope appear clearly on the captured page. The ad can show the solicitor's fee and summarise what it covers. Keep searches, Land Registry charges, Stamp Duty and other disbursements distinct where applicable, so viewers do not mistake one published figure for the entire cost of moving home.
Will it use real pages from our solicitor website?: Yes. A headless browser visits the page and captures visible material such as service headings, process steps, published fees, team photographs and enquiry buttons. The scene also draws from the site's own brand tokens. Content hidden behind logins, blocked overlays or unopened interactive elements may not be captured reliably.
Can we make separate ads for wills and employment law?: Yes. The first video is cut from the site alone, so each source page should focus clearly on its legal service. Later videos accept a prompt, which can direct the edit towards questions such as what a will appointment involves or how a settlement agreement review works.
What files and audio settings do solicitor ads use?: Videos can be vertical at 1080x1920 or horizontal at 1920x1080. They render at 30fps in H.264, with audio normalised to -14 LUFS. If you select a trending sound, you receive a link to attach it natively rather than having it baked into the file.

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