sizzledraft

Show the formula, not another generic wellness promise

Sizzledraft turns a supplement brand URL into a short video ad using real product-page screenshots, formulation details and the site’s own visual identity. The first video is cut from the page alone, while later videos can follow a prompt about an ingredient, benefit or audience.

Opening lines that work here

  • Not all magnesium forms work the same way.

    It opens with a formulation distinction that gives viewers a reason to inspect the ingredient panel.

  • Here is what 2 capsules actually contain.

    A concrete serving-size promise leads naturally into dosage, ingredient forms and the supplement facts panel.

  • Before you buy another probiotic, check these strains.

    It frames strain specificity as a practical buying check instead of making a broad digestive-health promise.

How do I turn a supplement product page into a video ad?

Start with the product URL that explains the formula most clearly. Sizzledraft drives a browser through that page, captures real screenshots and builds scenes from the brand’s colours, type and page content. For a magnesium product, the cut might move from the bottle to the named mineral forms, amount per serving and suggested use. For a protein powder, it can focus on protein quantity, source, flavour and ingredient list. The first video is created from the site alone, so the page needs to contain the facts you want shown. Later videos can accept a prompt that asks for a specific angle, such as ingredient sourcing, a caffeine-free formulation or how two serving sizes differ.

Can a supplement video explain the formula without overstating claims?

Yes, when the source page uses precise language and the video preserves that level of qualification. A useful ad can show the ingredient form, dose, serving size and intended role without implying that the product diagnoses, treats or cures a condition. For example, it can distinguish magnesium glycinate from a generic magnesium label, or identify the named strains in a probiotic instead of promising a guaranteed digestive result. Sizzledraft works from the wording visible on the site, so careful product copy matters. Review the finished script, on-screen text and spoken lines against the claims your team has approved. If evidence, required qualifiers or jurisdiction-specific wording sits elsewhere, add it to the page or provide a focused prompt for a later version.

What format should a supplement brand use for paid social?

Use vertical 1080x1920 when the placement fills a phone screen and horizontal 1920x1080 when the destination expects landscape video. Sizzledraft renders at 30fps in H.264, with audio normalised to -14 LUFS. Keep the bottle, product name and central formulation point large enough to read without pausing. Dense supplement facts panels usually work better as a highlighted crop than as a full-page screenshot. If a platform trend matters, the sound is handed over as a link so your team can attach it natively; it is not baked into the exported file, because baked-in audio does not count as using that sound. Leave final claim review, captions and placement-specific disclosures in your publishing checklist.

What the browser actually gets

The browser can capture the product name, bottle imagery, supplement facts, ingredient explanations, serving directions, claim wording and visible trust details from the live page. It can also use the site’s colours and typography when authoring the scene. Details hidden behind age gates, accordions, region selectors, embedded documents or slow third-party widgets may not appear clearly without a more direct page URL.

The common mistake

A common mistake is leading with a broad wellness outcome while the distinctive ingredient forms and dosages stay unreadable in the background. Fix it by opening on one defensible formulation fact, enlarging the relevant supplement-facts detail and preserving every qualifier used on the product page.

  • Explaining ingredient forms, dosages and formulation choices before viewers scroll away
  • Writing concise benefit claims without turning qualified product-page language into unsupported health promises
  • Making certificates, supplement facts and sourcing details readable within a fast vertical video

Questions

Will the video use our real supplement packaging and website claims?
Yes. The browser captures the live product page, including visible bottle images, ingredient descriptions, serving information and approved claim wording. The scene is authored from the site’s own visual tokens. If packaging appears only in a carousel, video embed or region-specific widget, use the most direct product URL and check the captured frames.
Can it make separate ads for ingredients in the same formula?
The first video is cut from the site alone, so each ingredient angle must be supported by visible page content. Later videos accept a prompt, allowing one version to focus on creatine quantity and another on flavour, sweeteners or serving directions. The prompt should not introduce benefits or evidence that the source page does not support.
How should certificates and lab testing appear in a short ad?
Show the exact trust signal the page provides, such as a visible testing statement, certification mark or linked certificate, without expanding its meaning. A dense certificate is rarely readable on a phone, so use a clear crop and a short factual label. Confirm that the mark applies to the advertised product, batch or facility before publishing.
Can I use a trending sound with the finished supplement ad?
Yes. Sizzledraft hands over the trending sound as a link so you can attach it inside the publishing platform. The sound is not baked into the H.264 file, because a baked-in track does not count as native use of that sound. The rendered audio is normalised to -14 LUFS for consistent playback.

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